Case Study: custom branding for a wedding venue We had the privilege to design branding for a wedding venue in Kentucky. Lauren from Venue at the Edge reached out to us near the end of the summer in 2022 and felt that their website needed to be elevated. While it was already designed in Showit […]

Website Checklist for Wedding Pros and Creative Entrepreneurs If you’re a creative entrepreneur or service provider, you’ve probably already felt the necessity of having an online presence. While Instagram, Pinterest, and word of mouth are excellent ways to get business, your website could be making you money while you sleep. For real.  But what makes […]

Website images tips for creative service providers.  Choosing images for your website is all about making a good first impression. Let’s make that impression stellar. To have a successful online presence as a service provider, you absolutely need high quality photos that make people want to book with you.  If you’re stuck on how to […]

Brandee Gaar, wedding business coach, successful wedding planner, and host of The Wedding Pro CEO Podcast, was kind enough to have me on her podcast. I’ve been following Brandee since learning about her and her work through my friend Kathy from Rekindle Communications and was so excited to have the chance to sit (virtually) with […]

Wondering how to tell if your branding is effective? Branding can be a big investment, and when you throw in other aspects of your branding like copywriting and web design, it’s an even bigger investment. First, let’s talk about what your branding is. I always define branding as the visual voice of your business. Branding […]

It’s already confusing enough to know what a branding identity package includes, and it’s not common knowledge for people who aren’t brand designers to know what branding design files to expect at the end of a project. What should my branding project deliverables include? At Emily Foster Creative, I always recommend that business owners invest […]

When you know you need a new website for your business, that’s just one step of the website design process. Then, you have to go down the daunting path of finding the right website designer, and how on earth do you start that? In this blog, I share how to hire the right website designer, […]

Choosing good website photography that’s both interesting and strategic can be one of the biggest challenges of building a website for a wedding or creative business owner. Here are some tips to help. Wedding vendors and ESPECIALLY photographers have the benefit of having so many photos to choose from for their websites. The wedding industry is […]

There’s a little word being tossed around the design industry called “strategy”, and often heard as “brand strategy”. I’ve seen it treated in the same way as “authentic” or “balance”. You hear that your business needs it and there are lots of designers and coaches who claim that they can help you find the answers […]

Custom Branding and Templated Website Design for Darlinghurst Events We worked on this destination wedding planner branding in May 2022 during one of our 2-week branding and website intensives. Darlinghurst Events is a destination wedding planning company owned by Katie Gregory, who comes to the industry with years of experience. Katie needed a new brand […]

Stand out in a small or crowded wedding market. A marketing problem I hear regularly is that wedding vendors and photographers have trouble standing out and attracting ideal clients in a small or crowded market. The feeling can be so frustrating when you know you provide great services that your ideal client would absolutely love. […]

(Hint: there’s not a quick right answer) The big question I get from wedding vendors, photographers, and really, any business, is how to pick the best website platform. For service providers particularly, making a decision on a website platform can feel overwhelming. If you’re an e-commerce brand, the answer is pretty simple: Shopify. But when […]

Branding and Website Design for a Furniture & Countertop Design Business A brand and website design that tells your business’s story is essential. When Rick from Ye Olde Finish Shoppe came to me, he wasn’t getting enough potential clients to find him through his website and his branding didn’t truly speak to his company, experience, […]

This post was originally published on October 4, 2021. Your website: the most overrated and underrated part of your creative business’s marketing. To be honest, before I had a website, it was something I dreaded doing for my business. It can be a huge chore to get together all the proper messaging and imagery for […]

’Tis the season to get engaged… and to prep your wedding business for a HUGE influx of inquiries! I’m celebrating 1 year of being engaged to my fiancé this month, so we were part of that wedding rush last year. We had to find the right venue, photographer, and more before the best options were […]

Hi wedding friendors! (I have to give credit to my friend Tiffany Ruiz from Starr Weddings for that term. 😊) I’m a big promoter of loving yourself no matter where you’re at in your journey, so we don’t do “new year, new you” around here. BUT, we do “new year, new brand. That is (in […]

There’s a common misconception that your branding is just a logo, fonts, and color palette. While a basic branding package can start there, great branding will extend to every aspect of your business. Your business should live and breathe your branding, and your clients should be able to see it with every aspect of your […]

Refresh your wedding business branding while beating creative block. While you get paid to be creative for a living, it can be hard to get out of creative ruts when it comes to your own business. I totally get it. And when you do get out of a rut, it can be equally difficult to […]

The most overrated and underrated part of your creative business’s marketing. To be honest, before I had a website, it was something I dreaded doing for my business. It can be a huge chore to get together all the proper messaging and imagery for your business and somehow bring it all together to resemble a […]