Telling your story

Whether you’re looking for branding, a website or both, I can help you design strategic work that catches the eyes of your ideal clients. I work with clients to develop branding and websites that feels true to their brand and helps reach their ideal clients, because it’s all based in strategy.

from Point A to Point Z

THE CREATIVE PROCESS

Point A

brand STRATEGY

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Emily Foster Creative's secret sauce. With a background and education in strategy, I'm all about intentional design. Some level of strategy is baked into all of my packages, because I want your design to be effective and long-lasting.

+ Brand strategy clarity calls and forms
+ Client archetype development (aka identifying your ideal client)
+ Defining your brand values, mission, purpose, and voice
+ Market and competitor analysis

brand design

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Rooted in strategy, perfected through craft. A typical branding project takes 6-10 weeks, and deliverables are customizable to each client. 

+ Logo design 
+ Typography + color palettes
+ Submarks/secondary logos
+ Illustrated elements
+ Patterns
+ Icons
+ Photo/video direction
+ Brand strategy
+ All file formats delivered
+ Packaging, print design, social media templates, and more.

you won't find a quick fiverr logo here

Point Z

BRANDED CONTENT

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Add-ons to a branding or website package, or to be worked on after we’ve completed your branding.

+ Business cards
+ Packaging materials like photo boxes, tissue paper, tags, labels, and more.
+ Social media templates
+ Digital ads

Rooted in strategy, I design an website that will help you capture the attention of your ideal clients and run a more intentional business.

+ Custom or templated websites
(depending on budget/timeline)
+ Responsive, mobile-friendly design
+ Video tutorials
+ Client funnel strategy
+ Optional copywriting
+ Basic SEO set-up

WEBSITE DESIGN

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The Creative Process

1

2

3

4

5

6

7

LEARNING

Basically, this is when we become friends. I get to know you, your story, what you love about your brand, and what you want to improve.

OUTLINE

This is where we pave the way for how your specific project and deadlines will flow. We’ll set goals for exactly what needs to be achieved.

My process is designed to be as hands-off for you as possible while involving you, so that you understand the "why" behind every decision.

STRATEGY

Whether it’s a big or small project, I dive into the best ways to connect with your audience. This will guide the rest of your design and marketing, and usually includes a moodboard.

design

Truly, the best part! This is where the making, drawing, and magic happens. Each decision is guided by the strategy we’ve agreed upon. If you need a new logo, this is usually when it’s designed.

FEEDBACK

We review the initial design to ensure that we’re on the same page for all assets. This usually includes 1-2 rounds of feedback.

EXECUTION

After your brand is completely defined, I translate it across any assets you need, which can include a website, print, digital, and marketing.

continuation

Our relationship doesn't have to end there. We stay in touch to ensure that all your brand and marketing needs are met, so you're always meeting your fullest potential.

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Additional Capabilities

STRATEGY

Brand Strategy
Brand Positioning 
Branding Consultations

BRANDING

Naming
Brand Identity
Packaging Design
Brand Style Guide

WHITE LABEL WORK

For other designers, includes social media, email, brand, and web design.

PRODUCTION

Art Direction
Campaign Concepting
Production Design

DIGITAL DESIGN

Animations
Photo + Video Content
Social media design

PRINT DESIGN

Packaging
Collateral
Signage
Merchandise

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