The Creative Process
Basically, this is when we become friends. I get to know you, your story, what you love about your brand, and what you want to improve.
This is where we pave the way for how your specific project and deadlines will flow. We’ll set goals for exactly what needs to be achieved.
My process is designed to be as hands-off for you as possible while involving you, so that you understand the "why" behind every decision.
Whether it’s a big or small project, I dive into the best ways to connect with your audience. This will guide the rest of your design and marketing, and usually includes a moodboard.
Truly, the best part! This is where the making, drawing, and magic happens. Each decision is guided by the strategy we’ve agreed upon. If you need a new logo, this is usually when it’s designed.
We review the initial design to ensure that we’re on the same page for all assets. This usually includes 1-2 rounds of feedback.
After your brand is completely defined, I translate it across any assets you need, which can include a website, print, digital, and marketing.
Our relationship doesn't have to end there. We stay in touch to ensure that all your brand and marketing needs are met, so you're always meeting your fullest potential.
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