branding website design tips for creative businesses

Whether you're a photographer, destination wedding planner, or wedding venue, my goal is to inspire you and help you understand that it IS possible to stand out in a saturated market. Stay up to date on industry tips for making your creative business stand out.

The cozy corner for creative pros

Planning for a Successful Rebrand: Experts Share Their Experience

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What if I told you that your brand goes beyond logos, colors, and typography? I find that the most successful rebrands for our clients include a holistic reinvention that covers a lot of different specialties.  I had the incredible experience of getting to work with Cinthia Onines, owner and mastermind behind Boda Bliss (previously Modern […]

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If your website has started to feel outdated or just a little “off,” it might be time for a website refresh. Whether you’re noticing your images no longer reflect your best work, your copy doesn’t speak to your dream clients, or your site is just overdue for some TLC — you’re not alone. A website […]

Website Design, Website Tips

Planning a website refresh? Check off these website updates before you launch your new site.

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When you work in the wedding industry, your brand is your first impression and a true reflection of what couples can expect from your client experience. Couples (especially Gen Z and millennials!) are looking for someone who they can trust with one of the most meaningful days of their lives. They’re not just buying a […]

Branding, Florist Design, Showit Website Design, Website Design, Wedding Business Tips

Branding for Wedding Professionals: 10+ Examples for How to Elevate Yours

Emily Foster, owner of Emily Foster Creative, a branding studio for wedding professionals
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If you’re still duct-taping together your wedding business systems (or avoiding them entirely), this episode is going to be a game-changer. In this conversation with my friend Cinthia Onines of Boda Bliss, we’re talking about how the right systems—back-end workflows, client experience tools, and even contingency plans—can transform your business from chaotic to calm. 🎧 […]

Brand Strategy, Featured, Wedding Business Tips

Wedding Business Systems That Actually Work

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We’re celebrating a big milestone on The Engage Your Brand Podcast! This episode officially kicks off our first-ever guest interview — and who better to join us than my good friend and industry powerhouse, Nina Addeo of I Do Wedding Marketing, who specializes in social media for wedding vendors. If you’ve ever struggled to feel […]

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Social Media for Wedding Vendors: Proven Strategies to Attract Clients

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Copywriting for Wedding Pros isn’t just about filling your website with words, it’s about creating an intentional client experience that begins long before someone clicks “inquire.” In this episode of Engage Your Brand™, I sit down with my friend and collaborator Andrea Shah, a copywriter and marketing consultant for wedding creatives. Andrea has a decade […]

Brand Strategy, Featured, Marketing Tips, SEO Tips

Copywriting for Wedding Pros: Insights from Andrea Shah

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Pinterest for wedding vendors isn’t just “nice to have” anymore, it’s one of the most practical, sustainable ways to keep your brand discoverable, your website traffic growing, and your inquiries moving in the right direction. In this episode of Engage Your Brand, I sat down with systems + Pinterest strategist Dana Johnson to unpack how […]

Featured, Marketing Tips, Podcast

Pinterest for Wedding Vendors: Strategy That Works

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If you’ve never taken the time to outline your client journey map, you might be missing the secret to consistently attracting and booking your dream clients. Before we dive in—let’s talk podcast. This blog is based on Episode 14 of my Engage Your Brand™ podcast, so if you’re a listener or want to hear it […]

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How to Map Your Client Journey and Attract Aligned Inquiries

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Wedding planning marketing isn’t just about social media posts or networking at bridal shows. It’s about building a brand that reflects your values, attracts your ideal couples, and sustains growth—whether you’re serving one city or expanding into multiple states. In today’s episode of Engage Your Brand, I sat down with Irene Katzias of Irene & […]

Featured, Marketing Tips, Wedding Business Tips

Wedding Planning Marketing Tips to Grow Your Business

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If you’re building a luxury brand color palette, you’re already thinking about standing out — but the real question is: are your colors working for you, or working against you? 🎧 Listen to this episode on Spotify, Apple Podcasts, or right HERE. Why Color Strategy Matters More Than You Think Color is often underestimated in […]

Brand Strategy, Branding, Featured

Luxury Brand Color Palette: Beyond Neutrals

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If you’re a wedding professional—or a creative in any service-based industry—you’ve likely heard the buzz about SEO. But when it comes to SEO optimization for wedding pros, what does that really mean for your business? And how can it help you connect with your dream clients? At Emily Foster Creative, we believe in making SEO […]

Featured, SEO Tips, Wedding Business Tips

SEO Optimization for Wedding Pros:  What You Need to Know

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Ever feel like your marketing pulls you in a million directions? I’ve felt it, and my friend Tayler Cusick-Hollman noticed that too. Tayler is a marketing consultant, podcast co-host, and small-business builder (three times over). AKA she’s a marketing whiz and knows exactly what to tell you when you’re freaking out about having no real […]

Featured, Marketing Tips

Why Enji Is a Game-Changer for Your Wedding Business

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If you’re wondering what 3 pages your website needs to actually attract and book your dream clients, you’re in the right place. Whether you’re a wedding professional, a creative business owner, or a service provider in the events industry, your website needs to do more than look pretty. It needs to work for you—strategically, clearly, […]

Featured, Podcast, Website Design, Website Tips

What 3 Pages Does Your Website Need?

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If you’ve ever felt like your brand doesn’t fully reflect your business—or you’re gearing up for a rebrand and wondering what’s actually important—this post is for you. 🎙️ This topic comes straight from an episode of my Engage Your Brand™ podcast, where I share the seven brand assets your business needs (like, yesterday). You can […]

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Seven Brand Assets You Need to Build a Recognizable, Strategic Brand

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Running a wedding business solo (or even with a small team) can feel like you’re juggling timelines, emails, and endless to-dos all at once. That’s exactly why I was so excited to bring Nora Sheils, co-founder of Rock Paper Coin, onto the Engage Your Brand™ podcast to talk about how her platform is transforming the […]

Featured, Software Recs, Wedding Business Tips

Using Rock Paper Coin in Your Wedding Business

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How to define your ideal client is one of the most important steps you can take as a wedding or event professional ready to grow a standout brand. It’s not just about narrowing your audience—it’s about showing up with clarity, attracting the right people, and building a business that feels as good as it looks. […]

Brand Strategy, Podcast

How to Define Your Ideal Client to Grow Your Business

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Let’s talk about something that’s been on my heart lately: wedding venue marketing—and how to actually stand out when it feels like the industry is getting more saturated by the day. Whether you’re a seasoned venue owner or just getting started, the truth is… it’s a noisy space out there. More venues are popping up […]

Marketing Tips, Podcast, Social Media Tips, Wedding Business Tips

How to Stand Out: Wedding Venue Marketing in a Saturated Market

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If you’ve ever wondered what separates a nice brand from a next-level brand, this episode (and blog) is for you. What?! The podcast?! Some big news! I’ve started a podcast and it’s called Engage Your Brand(TM). You can check out the podcast more in-depth here. My goal with this podcast was to have a place […]

Branding, Marketing Tips, Podcast

What Is an Elevated Brand? (And Why It Matters More Than You Think)

Engage Your Brand podcast playing on a phone sitting on an empty notebook
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We adore a beautiful logo (seriously, we do!), but branding for florists goes beyond aesthetics. Branding is a strategic, multifaceted approach in crafting a visual identity that ensures your dream clients will stumble on your floral business and be hooked immediately.  Whether you specialize in luxurious, traditional wedding florals, arrangements with more of a modern […]

Branding, Florist Design

Bespoke Branding for Florists

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Wondering what logo variations your brand needs? Here at Emily Foster Creative, we believe that your brand needs to stand out. Scratch that – it’s not that believe your brand needs to stand out, we know it needs to stand out. It’s essential to the success of a long-term business, and we know by now […]

Branding, Client Case Studies

4 Logo Variations for Brand Identity That Help You Stand Out

logo design for Chateau Lill, a wedding venue in Washington state
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When it comes to Showit vs WordPress, the debate often boils down to customization, user experience, and the needs of your business. Feeling torn between two website platforms? Maybe you crave drag-and-drop simplicity to get things looking just right, or perhaps you’re the type who enjoys the challenge of mastering a powerhouse platform. Either way, […]

Showit Website Design, Website Design, Website Tips

Showit vs WordPress: Which Platform is Right for You?

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For this blog post on two proven ways to repurpose your content, I brought in my friend, and wedding vendor marketing expert, Heidi Thompson. Hear from Heidi about repurposing your content below! Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding […]

Marketing Tips, Wedding Business Tips

Make Your Content Work Harder: Two Proven Ways to Repurpose Your Content

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