If you’re ready to undergo a website refresh, here are 10 things you should update. Whether you do it yourself or with a designer, these are actionable steps to get you started. 1. Refresh your images. I wrote a blog post all about how to choose quality, strategic images during your website refresh. This is […]

Running a wedding business solo (or with a small team) is like juggling bouquets, timelines, and a dozen urgent emails—while wearing heels. Without a solid system, things can tumble fast. Ask us how we know!  That’s why at Emily Foster Creative, having a solid CRM (Customer Relationship Management) system is not just a game-changer—it’s a […]

How to define your ideal client is one of the most important steps you can take as a wedding or event professional ready to grow a standout brand. It’s not just about narrowing your audience—it’s about showing up with clarity, attracting the right people, and building a business that feels as good as it looks. […]

Let’s talk about something that’s been on my heart lately: wedding venue marketing—and how to actually stand out when it feels like the industry is getting more saturated by the day. Whether you’re a seasoned venue owner or just getting started, the truth is… it’s a noisy space out there. More venues are popping up […]

If you’ve ever wondered what separates a nice brand from a next-level brand, this episode (and blog) is for you. What?! The podcast?! Some big news! I’ve started a podcast and it’s called Engage Your Brand(TM). You can check out the podcast more in-depth here. My goal with this podcast was to have a place […]

We adore a beautiful logo (seriously, we do!), but branding for florists goes beyond aesthetics. Branding is a strategic, multifaceted approach in crafting a visual identity that ensures your dream clients will stumble on your floral business and be hooked immediately.  Whether you specialize in luxurious, traditional wedding florals, arrangements with more of a modern […]

Wondering what logo variations your brand needs? Here at Emily Foster Creative, we believe that your brand needs to stand out. Scratch that – it’s not that believe your brand needs to stand out, we know it needs to stand out. It’s essential to the success of a long-term business, and we know by now […]

When it comes to Showit vs WordPress, the debate often boils down to customization, user experience, and the needs of your business. Feeling torn between two website platforms? Maybe you crave drag-and-drop simplicity to get things looking just right, or perhaps you’re the type who enjoys the challenge of mastering a powerhouse platform. Either way, […]

For this blog post on two proven ways to repurpose your content, I brought in my friend, and wedding vendor marketing expert, Heidi Thompson. Hear from Heidi about repurposing your content below! Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding […]

When it comes to building a strong, timeless brand, typography is everything. If you’re still at the stage of DIYing your brand, or beginning the process to find a brand designer, don’t miss these typography tips for building a high end brand. But first, who am I to speak on typography? I’m Emily, a brand […]

What if I told you that your brand goes beyond logos, colors, and typography? I find that the most successful rebrands for our clients include a holistic reinvention that covers a lot of different specialties.  I had the incredible experience of getting to work with Cinthia Onines, owner and mastermind behind Boda Bliss (previously Modern […]

Website platform breakdown: Showit vs Squarespace I often talk with our clients about using Showit vs Squarespace, and this is really a tough breakdown when it comes down to it! If you’re a wedding business looking to create a website either yourself or with a designer, you’ve probably heard of Squarespace and Showit. Both are […]

Follow these Frequently Asked Questions best practices to provide clarity to your potential clients! Instead of allowing your FAQs to collect dust, follow these FAQs page best practices for your wedding business. There’s a highly underestimated website page in the wedding industry: your Frequently Asked Questions page. When working with our clients, we make every […]

Let’s talk about what’s in & out for 2024. Something I’m always striving to do in my business is build a more sustainable life for myself and for my clients. I’ve always found more value in quality details that last a long time versus trendy details that will fade. This blog post was nearly a […]

10 details to update on your wedding business website for engagement season Out with the old, and in with the new! No matter where you’re at in your wedding business, the truth is, that there’s always room for improvement on your website, to make it more aligned with your business. I get it, working on […]

Let’s start by chatting about Showit It’s an excellent website platform choice for creative service providers. If you’re one of these types of business owners (or similar), it might be a great fit: Who is Showit not for? If you’re running a full e-commerce business, Showit is not a good fit for you. I typically […]

SEO for a Wedding Photographer’s website is perhaps one of the most important things your marketing needs.  SEO for wedding photographers is especially important because it helps put you on the digital map, which is where many of your ideal clients are looking. Now if you’re new to all of this, let’s start with defining […]

If you’re looking for podcasts for wedding pros, you’ve found the spot! My goal is to continuously update this resource for you to have a go-to list of episodes to binge – more than just podcast interviews with me! As a creative entrepreneur, I know how lonely business can sometimes feel! It can be easy […]

Building an inclusive website is about so much more than copywriting and your images. At the end of the day, it comes down to building a business that is welcoming and celebratory of the LGBTQ+ community The wedding industry can be a really tough and confusing place for LGBTQ+ couples to navigate. So, it’s important […]

Honeymooning in Thailand was incredible for my relationship, mental health, goals, and business. Here’s what we did and how it helped me thrive as a business owner. My husband and I traveled to Thailand for our honeymoon in February 2023. I took about 3 weeks off for the trip to give me a couple days […]

First, what is brand strategy? There’s this really sexy word (or for some, scary) that starts with “s” called… strategy. It’s used over and over in the wedding industry, among website and brand designers, and coaches. But what the heck does strategy mean? A lot of times, people who are talking about “strategy” aren’t actually […]