First, what is brand strategy? There’s this really sexy word (or for some, scary) that starts with “s” called… strategy. It’s used over and over in the wedding industry, among website and brand designers, and coaches. But what the heck does strategy mean? A lot of times, people who are talking about “strategy” aren’t actually […]
Here are 5 tips to build a cohesive wedding vendor brand that connects with your ideal clients. Your wedding business is so much more than a single logo. As a wedding vendor, your brand is often aligned with your personal brand, and just like the age-old advice to “be yourself”, there are key ways for […]
This Valentine’s Day, let’s spice up your wedding business’s marketing. Please note: I was recently informed that Gary Chapman, the author of The 5 Love Languages, is homophobic. I in no way endorse his views and affirm all types of love. I share the below information not to support or endorse him, but because I […]
Website images tips for creative service providers. Choosing images for your website is all about making a good first impression. Let’s make that impression stellar. To have a successful online presence as a service provider, you absolutely need high quality photos that make people want to book with you. If you’re stuck on how to […]
Brandee Gaar, wedding business coach, successful wedding planner, and host of The Wedding Pro CEO Podcast, was kind enough to have me on her podcast. I’ve been following Brandee since learning about her and her work through my friend Kathy from Rekindle Communications and was so excited to have the chance to sit (virtually) with […]
2022 is almost over, and if you have a wedding business, you’re probably just starting to get a breath in after a busy year. While it’s nice to finally get some free time and look forward to the holidays and engagement season, this can also be an overwhelming time. For wedding vendors, it can feel […]
Choosing good website photography that’s both interesting and strategic can be one of the biggest challenges of building a website for a wedding or creative business owner. Here are some tips to help. Wedding vendors and ESPECIALLY photographers have the benefit of having so many photos to choose from for their websites. The wedding industry is […]
Stand out in a small or crowded wedding market. A marketing problem I hear regularly is that wedding vendors and photographers have trouble standing out and attracting ideal clients in a small or crowded market. The feeling can be so frustrating when you know you provide great services that your ideal client would absolutely love. […]
(Hint: there’s not a quick right answer) The big question I get from wedding vendors, photographers, and really, any business, is how to pick the best website platform. For service providers particularly, making a decision on a website platform can feel overwhelming. If you’re an e-commerce brand, the answer is pretty simple: Shopify. But when […]
