Please note: I was recently informed that Gary Chapman, the author of The 5 Love Languages, is homophobic. I in no way endorse his views and affirm all types of love. I share the below information not to support or endorse him, but because I believe that the concept of love languages can be empowering to everyone and can also be used to help you fall back in love with marketing your wedding business. At Emily Foster Creative, we welcome and celebrate all love and all gender identities.
If you’d like to learn more about this and The 5 Love Languages without giving money to Gary, you can read more here.
I know that you didn’t become a wedding venue owner, florist, or photographer to sit around all day thinking about your brand strategy. I’m not going to preach to you about marketing your wedding business in a specific way, or following a certain trend.
While I love love love Instagram, I know that it makes many creative business owners cringe and want to crawl in a whole. And the thing is: that’s normal. You didn’t start your business to spend all day on Instagram. You started your business to spend all day taking photos, altering dresses, creating arrangements, planning weddings, baking cakes, you get the gist.
I’ve been with my husband for over 10 years now and several years ago someone recommended The 5 Love Languages to us. We read through the book and took the quiz at the end. (If you’d like to learn more about the love languages, I personally recommend reading this article and the linked articles vs spending money on the book).
There are 5 love languages: Physical Touch, Words of Affirmation, Gift Giving, Quality Time, and Acts of Service. These languages can be used to show you care in any type of relationship – romantic, friendship, and family relationships.
My primary love language is gift giving – I love even the smallest gestures like getting a single rose or a friend sending me a coffee gift card. My husband’s primary love language is physical touch – he’ll literally stop me mid-chores to ask for a hug. Essentially, everyone has a primary love language that they feel best supported and loved within.
I think it was a positive that we learned these concepts earlier in our relationship, because it has allowed us to love each other in ways that don’t necessarily come naturally to ourselves. I’m not a very touchy feely person, and my husband doesn’t put a lot of emphasis on receiving or giving gifts, but since we’re aware of each other’s preferences, we’re able to help our relationship to thrive.
Marketing is a lot like love. It’s a way to connect with the people who matter most to you, and not everyone appreciates the same type. For example, I love Instagram (as we know, others don’t). But, I really don’t love email marketing. I do have an email list and I work to bring my readers the best value possible, but you’ll likely never see me sending more than 2-3 emails per month, tops. I also just really don’t love receiving emails. I’ll read a blog post or stalk someone’s Instagram content before I open a newsletter consistently (sorry!).
Marketing your wedding business doesn’t have to be boring, and it doesn’t have to drain you. You can find a way to make it work for your budget, your timeline, and your love language.
Here are some ways to gather and share testimonials from your clients:
Okay, so this isn’t literally physically touching someone. We’re obviously not going to hug potential clients, and not everyone is comfortable with hand-shaking these days, but you can still make a physical impression on potential clients and vendor partners by going to networking events.
Here are some pro tips for getting the word out about your wedding business in your local community:
Here are some ways to provide free or low value to your potential clients:
Deliver free value to your clients with a freebie that can help make their wedding planning experience easier or more fun! Here are some ideas for freebies:
Make it your goal to grab coffee with a vendor friend at least 1-2 times per month. You can even make this a coworking session where you get some marketing or admin work done together!
When you work a wedding with a new vendor or potential partner, make it a priority to connect on Instagram, Facebook, or LinkedIn afterward, and follow up with a nice handwritten or email note. When you’re ready to elevate the relationship, consider reaching out to ask if you can feature your vendor friend as a preferred vendor on your website. Most vendors will be happy to return the favor.
Being a small business owner can be isolating, but it doesn’t have to be in the wedding industry! There are so many kind and fun vendors who are excited to connect with you and looking for a new friend.
I hope you have a fun Valentine’s Day treating yourself and your business to something fun. Remember, marketing doesn’t have to feel so draining or boring – just pick the right love language for you! And don’t forget to download our business card template here.
Questions about how to bring these ideas to life? Shoot us an email!
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