First, what is brand strategy? There’s this really sexy word (or for some, scary) that starts with “s” called… strategy. It’s used over and over in the wedding industry, among website and brand designers, and coaches. But what the heck does strategy mean? A lot of times, people who are talking about “strategy” aren’t actually […]
There’s a little word being tossed around the design industry called “strategy”, and often heard as “brand strategy”. I’ve seen it treated in the same way as “authentic” or “balance”. You hear that your business needs it and there are lots of designers and coaches who claim that they can help you find the answers […]
Custom Branding and Templated Website Design for Darlinghurst Events We worked on this destination wedding planner branding in May 2022 during one of our 2-week branding and website intensives. Darlinghurst Events is a destination wedding planning company owned by Katie Gregory, who comes to the industry with years of experience. Katie needed a new brand […]
Stand out in a small or crowded wedding market. A marketing problem I hear regularly is that wedding vendors and photographers have trouble standing out and attracting ideal clients in a small or crowded market. The feeling can be so frustrating when you know you provide great services that your ideal client would absolutely love. […]
Branding and Website Design for a Furniture & Countertop Design Business A brand and website design that tells your business’s story is essential. When Rick from Ye Olde Finish Shoppe came to me, he wasn’t getting enough potential clients to find him through his website and his branding didn’t truly speak to his company, experience, […]