Branding Your Social Media

There’s a common misconception that your branding is just a logo, fonts, and color palette. While a basic branding package can start there, great branding will extend to every aspect of your business. Your business should live and breathe your branding, and your clients should be able to see it with every aspect of your business that they interact with, from business cards to Facebook ads.

Since social media is a HUGE way for service providers and solopreneurs to market themselves, dressing your accounts up in professional branding will greatly help your visibility and trust, so you can attract the clients you want (assuming you already have great branding).

I’m giving you four free Canva templates so you can create your own social media graphics. You can download those here! You will need to have a free or paid subscription to Canva, then you can save and edit the templates to customize them with your branding.

Below are 6 tricks to elevating the look of your social media accounts:

1. Update your profile pictures to a photo of you. Especially if you’re a solopreneur or if you have a small business team, your ideal couples want to connect with you. They want to know more about the person who will be helping them with their wedding, so give a great first impression with a nice headshot! Even if your business offers physical things, like florals or cakes, save those beautiful photos for your feed and make your profile picture all about you.
   
2. Add your brand colors & fonts to the feed. If you already have branding, incorporate it into your feed through graphics. You can use these templates to share couples’ testimonials, your availability, educational content about the industry, and more. I recommend posting a mix of graphics, photos, reels, and videos, depending on your industry and content.
   
3. Make your Instagram story highlights look consistent. Update your story highlight icons to look like a curated collection. These can be as simple as showing one brand color in each circle, or you could label each story highlight with something like an icon or a monogram.
   
4. Incorporate brand colors into your next photoshoot. Next time you get brand photos done (which I recommend, because they’re a worthwhile investment), choose outfits that correlate with your brand colors and vibe. It’s one little trick that can give your social media accounts an even more elevated look.
   
5. Customize Instagram stories with story templates and colors. Whenever you post content to your stories, try to use branded templates, or update the background and text colors to match your brand colors.
   
6. Add thumbnails to your reels. I think most of us know by now the power of posting reels to Instagram. In February 2022, they’re one of the best ways for your content to get served to non-followers on Instagram, since the algorithm prioritizes reels over static posts. Sometimes reels can make an Instagram feed look a little messy when they begin with random images. Give your feed a more cohesive look by adding either graphics or beautiful photos as the thumbnails to your reels. One great example I’ve seen is from photographers who post funny reels of themselves, but use their own work as the thumbnails, so that the whole feed looks beautifully curated and attractive to their ideal client, but the content of the reels are personalized, humorous, or educational.

Do you have any questions about how to make these steps happen, or want to inquire about starting a rebrand or branding project? Book a free call and let’s talk!