It’s already confusing enough to know what a branding identity package includes, and it’s not common knowledge for people who aren’t brand designers to know what branding design files to expect at the end of a project.
At Emily Foster Creative, I always recommend that business owners invest in a full branding identity project versus “just a logo”. This means paying more to ensure that your branding design is consistent across all your marketing channels. The most common branding assets that I deliver to my branding design clients are:
You can learn more about file types from Adobe here.
When you invest in a high-quality branding project, it comes with the perk of working with an expert, experienced brand designer. It also ideally comes with longevity – you should be able to use all your branding design files for years to come and for any purpose you may need them for. You can then either yourself, or with the help of a designer, apply your new branding to your website, print materials, and more.
When I work with branding design clients, I make sure to give them all these file types.
If you’re interested in starting a branding design project, reach out today!
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