If you’re wondering what 3 pages your website needs to actually attract and book your dream clients, you’re in the right place. Whether you’re a wedding professional, a creative business owner, or a service provider in the events industry, your website needs to do more than look pretty. It needs to work for you—strategically, clearly, and confidently.

In a world where first impressions are made online, your website should be one of your hardest-working assets. It’s where connection starts, where value is communicated, and where trust begins to build. But when you’re juggling 100 things in your business, it can be hard to know where to start—or what to prioritize.

That’s why in this blog (based on Episode 8 of Engage Your Brand), we’re simplifying the overwhelm. We’re narrowing it down to the 3 most essential pages your website needs to get you started or reset your strategy. These pages are designed to help you:

• Show up with clarity and confidence
• Rank better on Google with intentional content
• Convert visitors into aligned, ready-to-book leads

🎧 Prefer to listen instead?
You can tune in right here or listen on Apple Podcasts or Spotify.

Why These 3 Pages?

In the podcast, I outlined five must-have website pages. But if you’re launching quickly, working with a lean strategy, or rebuilding from scratch, these three core pages—Homepage, Services, and Contact—are the foundation.

They give your visitors the essential information they need to decide if they want to work with you—without overwhelming them or you. These pages work together to:

• Communicate your value clearly
• Guide potential clients through your offerings
• Provide an easy next step to get in touch

As I mentioned in the episode:

“I really think that you need more… but if you want a user-friendly website with basic SEO, these three pages are your bare minimum.”

Once these pages are up and running, you’ll have a solid base for building more. But if you’re still wondering what 3 pages your website needs before expanding, these three lay the foundation for everything else to follow.

1. Homepage — Your Website’s First Impression

Your homepage is where visitors land—and decide whether they’ll stay. It acts like a sales page: welcoming people in, giving them clarity on what you offer, and guiding them to take the next step.

“Think of this kind of like your sales page. It’s where the sales process really begins.”

What to Include:

• Hero section with a clear headline, CTA button, and image or gallery
• A short intro to your services
• A mini About section (with a button if you eventually build that page)
• 1–2 client testimonials
• Clear navigation, especially to your Services and Contact pages

💡 Pro tip from the pod:
“Within the first two scrolls, I want you to have a button that leads to your contact page.”

Featured Client Example: Pétillante Weddings

Their homepage balances luxury and warmth. Beautiful photos, elegant copy, and clear navigation all lead to the contact form—without overwhelm. From the very first scroll, you get a sense of who they are, the caliber of service they provide, and what kind of client experience to expect. It’s an intentional journey that feels effortless—and that’s exactly what a strong homepage should do.

2. Services Page — Show What You Offer

This page is where visitors go from “I’m curious” to “I’m ready to reach out.” It’s where you show the value of what you offer and set expectations around your process, packages, and pricing.

“You need some kind of services or packages page… and my pro tip is to include at least some pricing reference.”

What to Include:

• Overview of your services or packages
• Process explanation or “how it works”
• Optional pricing (starting at, average investment, or in a FAQ)
• More testimonials
• A contact CTA

💡 Pro tip from the pod:
“Money’s already on their mind. Giving a frame of reference actually helps—not hurts.”

Featured Client Example: Olive Black Events

Clean, easy-to-understand packages with thoughtful copy and smart design. The contact CTA is clear and inviting. Each section of the Services page guides the client through what’s offered, who it’s for, and why it matters—without any fluff. It creates confidence and clarity, which is exactly what potential clients need when deciding to reach out.

3. Contact Page — The Most Important Page of All

Think of this page as the finish line. If a visitor has made it here, they’re warm and ready. Don’t make them jump through hoops.

“Your form should take less than 2–3 minutes. Don’t make it feel like a job application.”

What to Include:

• Short welcome text
• Simple, well-designed form
• Clickable email and phone number
• Optional: location map, calendar links, or scheduling tools
• Social media links and another testimonial

💡 Pro tip from the pod:
“Test it. Then test it again. Make sure your form works across mobile and desktop.”

Featured Client Example: Chloe Katherine Events

Elegant and efficient. Her contact form is easy to complete and immediately accessible—no clutter, no confusion. The page sets clear expectations, keeps the form short and focused, and makes it easy to take that next step. It’s the perfect example of how a well-designed contact page can remove friction and encourage action—especially for luxury clients who value ease and intentionality.

Bonus Pages for the Win

While these three are non-negotiable, once your website starts gaining traction or you’re ready to expand, these bonus pages add major value:

Bonus #1: About Page — Build Connection

Your About page is where visitors connect with you on a deeper level. It’s not just about your résumé—it’s about your why.

“It needs to read more like a story… Here’s who we are, how we solve problems, and why that matters to you.”

What to include:

• A professional photo
• Your brand story and philosophy
• Fun facts or personal touches
• Testimonials
• A contact button

Client Example: Sweet Francis Sewing Co.

Nadine’s About page is warm, approachable, and authentic—just like the custom bridal experience she offers.

Bonus #2: Portfolio Page — Show the Transformation

Visual proof of your work builds trust faster than anything else. Your portfolio or gallery page should feel like a curated experience, not just a scroll of photos.

“It should act as a sales page, not just a showcase.”

What to include:

• High-quality, curated visuals
• Testimonials or project notes
• A CTA to inquire or book
• Clear gallery organization

Client Example: Ciara Corin Photo

Editorial, emotional, and intentional—this portfolio page reflects both the photographer’s style and client experience beautifully.

How to Make These Pages Feel Like You

A beautiful layout means nothing if the words and tone don’t match your personality. Here’s how to infuse your pages with you:

• Use voice-driven copy. Write how you speak—warm, direct, polished, playful, or poetic.
• Feature your face. People connect with people. Show up on your homepage and About (even if it’s scary at first).
• Add “soft skills.” Whether it’s empathy, efficiency, or humor—hint at how you show up behind the scenes.
• Sprinkle in client language. Use words your clients use to describe you or their favorite part of working with you. This creates immediate resonance.

💡 Reminder from the podcast: “Your website should be user-friendly and flow together… but also reflect you. That’s what builds connection.”

No matter your style—elegant, playful, minimalist, or bold—once you understand what 3 pages your website needs, you can tailor each one to reflect your voice and values.

Common Mistakes to Avoid on These Pages

Let’s make sure your three essential pages don’t just exist—but actually convert.

Don’t:

• Copy/paste your Instagram bio into your homepage and call it a day
• Use vague service descriptions like “planning for everyone” without clarity
• Hide your contact form under confusing menu names like “Let’s Chat”
• Ask 15 open-ended questions on your contact form
• Forget a CTA—your visitor needs a next step!

Do:

• Speak directly to your ideal client’s goals and pain points
• Include testimonials on every page (even Contact!)
• Keep your menu simple and intuitive (especially on mobile)
• Use internal links between your pages for easier navigation
• Revisit your copy as your business evolves

Why These Pages Also Help SEO

The more intentional, keyword-rich pages you have, the better your website will perform on Google. That’s why even these three core pages can set a solid foundation.

“SEO loves fresh content… and having multiple pages lets you optimize for different keywords.”

Each page gives you an opportunity to:

• Target a new keyword
• Showcase different content and value
• Build trust with both users and Google

So yes, more pages eventually is great—but starting with three done well? That’s smart strategy.

Ready to Build or Audit Your Website?

Here are three ways to take action today:

Download the Elevated Website Checklist
Your go-to guide for what to include on each of your website pages.

Book a Website/Branding Audit
Let’s walk through your current site together—what’s working, what’s not, and where to go next.
👉 Schedule your audit

Contact Emily Foster Creative
Need a Showit website that feels like you and actually gets inquiries?
👉 Let’s work together

Final Thoughts

When you focus on what 3 pages your website needs, you prioritize clarity, connection, and conversion—without overcomplicating your launch.

• A homepage that clearly states your value
• A services page that builds understanding
• A contact page that makes taking the next step simple

And when you’re ready, expanding into an About page, Portfolio, and Blog will only deepen your impact.

Let’s make your website the hardest-working part of your brand—while still feeling beautiful, intentional, and totally you.

🎧 Want to hear this instead?
Catch the full conversation in Episode 8 of Engage Your Brand, where I break down what 3 pages your website needs—and why they matter so much.
👇 Listen right here or tune in on Apple Podcasts or Spotify.