OliveBlack Events
OliveBlack Events, founded by Ashley, is a premier wedding planning and design company that curates stylish, high-end celebrations for modern couples. With a meticulous eye for detail and a passion for personalized experiences, Ashley creates events that feel both effortless and extraordinary.
Modern branding design for a wedding planner in Colorado
THE PROBLEM:
Ashley, the founder of what was previously known as "Perfectly Balanced Weddings," found herself at a crossroads. While her business had built a solid reputation, the brand no longer felt aligned with the caliber of clients she wanted to attract. The name “Perfectly Balanced Weddings” carried a light and approachable tone but lacked the refinement and exclusivity necessary to resonate with modern, sophisticated couples. Additionally, her branding did not feel bespoke or high-end—it didn’t capture the essence of the luxurious, tailored experiences she was creating for her clients.
Ashley knew that in order to attract high-end couples who valued intentional design and impeccable execution, she needed a brand that exuded both modern sophistication and effortless luxury. She needed a name, visual identity, and online presence that would position her as an expert in her field while appealing to stylish, contemporary couples looking for a seamless, elevated wedding planning experience. With these goals in mind, OliveBlack was born—a name and identity that perfectly encapsulate the blend of bold, modern aesthetics with refined elegance.
OUR SOLUTION:
A luxe, modern branding design transformation. To solve Ashley’s branding challenges, we began with a strategic renaming process. "OliveBlack" emerged as the perfect name—sleek, sophisticated, and effortlessly chic. This name instantly communicated a refined, modern feel while maintaining a warm, inviting essence. It was an elevated departure from her previous brand, signaling to high-end couples that her services were exclusive, stylish, and meticulously curated.
With the new name in place, we designed a luxury brand identity that felt bespoke yet modern. The typography balances clean, minimalist lines with elegant curves, creating a sense of both structure and fluidity. The color palette—grounded in deep, rich tones with warm neutrals—evokes timeless sophistication. The custom monogram adds a refined touch, reinforcing the exclusivity of the brand.
Beyond the visual identity, we also crafted a Showit website that reflects the brand’s elevated appeal. Utilizing a template customization approach, we ensured that every element—from imagery to typography—was carefully curated to feel cohesive and high-end. The new website now serves as a seamless, immersive experience that immediately captivates potential clients and positions OliveBlack as a top-tier wedding planning service.
Modern Branding Design for a Wedding Planner - OliveBlack Events
OliveBlack’s branding is a perfect harmony between luxury and modern sophistication. We wanted to create an identity that felt undeniably high-end while remaining approachable to stylish, contemporary couples. This balance was key in ensuring that Ashley’s brand attracted the right clientele—those who seek a wedding planner that understands both timeless elegance and current trends.
To achieve this, we developed a refined yet striking visual identity. The typography pairs sleek, modern sans-serifs with subtle, elegant script accents, creating a look that is both structured and expressive. The color palette features deep, moody hues balanced with soft neutrals, evoking a sense of sophistication without feeling overly traditional.
The custom monogram, inspired by minimalist luxury brands, serves as an iconic brand mark that reinforces the bespoke nature of Ashley’s services. This design choice not only adds a personal touch but also establishes OliveBlack as a name synonymous with intentionality and exclusivity.
Throughout the branding process, we ensured that every element—from logo variations to brand textures—worked together to create a cohesive, high-end experience. The result is a brand that feels effortlessly chic, modern, and undeniably luxurious, perfectly positioning Ashley as a leader in her industry.
Typography selections
Color palette
The icons in OliveBlack Events' branding were custom drawn for her brand and the step and repeat pattern designed like a luxury pattern.
Custom modern branding design for OliveBlack Events
- Ashley Sanchez
“Emily Foster exceeded all of my expectations! From the moment I reached out to her, I could tell she was dedicated to making my vision a reality. Not only did she rebrand my business with creativity and precision, but she also transformed my website into a masterpiece. Emily's attention to detail is unmatched; she took the time to understand my taste, style, and ultimate goals, ensuring that every aspect of her work resonated with my vision.
What truly sets Emily apart is her commitment to delivering outstanding service and products. She didn't just meet my expectations; she surpassed them with flying colors. Working with Emily was an absolute pleasure, and I couldn't be happier with the results. I highly recommend her to anyone seeking top-notch branding and web design services.”
Bespoke, modern website in Showit = a seamless, curated experience
For the website, we took a template customization approach in Showit, ensuring that every design element reflected OliveBlack’s new brand identity. While using a template provides a cost-effective and efficient foundation, we meticulously customized each aspect to create a unique, polished website that truly feels bespoke.
One of the primary focuses was optimizing the imagery to highlight Ashley’s work and aesthetic. Every image was carefully selected, edited, and strategically placed to tell a compelling visual story. High-quality, professionally curated images not only enhance the overall aesthetic but also communicate the level of sophistication that OliveBlack offers.
Typography and layout were also key elements in creating a luxurious user experience. We refined the template’s fonts and spacing to ensure a seamless, high-end feel, making sure that every section of the website flowed elegantly. The navigation was designed to be intuitive, guiding potential clients through Ashley’s offerings with ease while maintaining an elevated look and feel.
By integrating Ashley’s new branding into the Showit platform, we created a website that is not only visually stunning but also strategically designed to convert visitors into clients. The result is an online presence that matches the sophistication of the OliveBlack brand—modern, refined, and effortlessly elegant.
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