Pétillante Weddings
Pétillante Weddings is owned by Nicole Tournois, an American wedding planner living in France. She helps English-speaking couples plan their dream weddings, most often at French chateaus.
custom branding + custom showit website for a wedding planner
THE PROBLEM:
Nicole Tournois wanted to rename her wedding planning business from Pure Expression Events to Pétillante Weddings. The new name required a rebrand, and she wanted to elevate the look of her website, while also having the freedom to update it as needed. While she wanted an elevated brand, she didn't want it to have an overly luxe feel.
OUR SOLUTION:
We designed a custom brand that has a French countryside feel, to appeal to American and British couples looking to get married in France. We also designed a custom site with
Bespoke Branding for a Wedding Planner in France
Planning weddings across France with style, joy, and a dash of champagne sparkle, Pétillante Weddings needed a brand and website that felt as elevated and effervescent as the experience they create. We crafted a custom visual identity rooted in modern romance that has a slight Beauty and the Beast feel: blending soft, feminine details with chic, editorial design to mirror their signature approach to luxury destination weddings.
Their new brand suite features refined typography, a fresh-yet-timeless color palette, and delicate illustrations that echo the charm of celebrations in Bordeaux and beyond. Every detail was designed to feel polished, romantic, and unmistakably French, which was perfect for Nicole's positioning to American, Canadian, and UK couples who are dreaming of a destination wedding in France.
To extend the experience online, we built a fully custom Showit website that guides couples through the planning journey with clarity, warmth, and effortless sophistication. Thoughtful layouts, curated imagery, and intentional storytelling help Pétillante Weddings connect with couples dreaming of a beautifully orchestrated wedding abroad.
This project brought their personality to life in a way that feels elevated, joyful, and uniquely them, setting the stage for a brand designed to grow with their business for years to come.
Booked 1-2 years in advance
Since we launched the new website in 2022, Pétillante Weddings has attracted more aligned clients, working with couples who are focused on fun experiences vs just pretty design (but they handle design well too!)
The Results
First organic result on Google for "Bordeaux wedding planner"
98% increase in organic traffic
Color Palette and Typography
Primary Logo
Logo Designs
secondary logos
Mobile Design
- Nicole Tournois
“I knew that I needed someone to handle these major projects, so when I found Emily, it felt like a match made in heaven. From the moment we started working together, she put me at ease with her kind nature, expert advice and adaptability. She truly understood me, capturing not just my brand's essence but also my voice and passion for my work.
What impressed me even more was that she brought up additional points for my business and myself that hadn't even crossed my mind before.
Emily guided me through the entire process from start to finish, showcasing her expertise and kindness every step of the way. She patiently answered all of my questions and addressed any concerns or doubts I had along the journey. She was fabulous at anticipating what I needed because, honestly, I didn't give her much to work with! The entire process was nothing short of amazing.
It has been a year since Emily completed the rebranding and launched our new website, and the results have been phenomenal. Not only am I attracting exactly the type of clients I had envisioned but also experiencing an incredible increase in sales and overall profitability.
What truly astounded me was how quickly even other industry professionals recognized the impact of Emily's work. My previous partners who were familiar with me under another name instantly fell in love with our new look.
I cannot stress enough how grateful I am for this experience with Emily as she completely transformed not only our brand image but also our entire business trajectory. Her talent is unmatched in delivering!! Thank you so much Emily!!”
Brand Strategy
Nicole booked a custom package with us, so we were able to schedule several meetings to dive into her brand and website strategy.
