If you’ve ever wondered how to make your clients feel truly seen and appreciated, holiday gifting is one of the most powerful ways to do it. In this episode of Engage Your Brand™, I sat down with my friend Whitney Zimmerman, founder of Wild Hive Studio, to talk all things client gifts, brand experience, and […]

Engagement season is almost here, and if you’re feeling that cozy, electric mix of fall energy and holiday magic, you’re not alone. This time of year is wonderful for couples, but it’s also a pivotal window for your business. I’m recording this in early October, and it’s the moment to decide what gets tightened, refreshed, […]

You’ve probably noticed a big shift in the past few years: when it comes to marketing, video is everywhere—and tools like FlexClip are making it easier than ever for wedding vendors to keep up. Engaged couples are using Instagram Reels and TikTok to search for vendors, and when they land on your website, they expect […]

Taylor Swift has officially entered her next era and whether you’re a die-hard Swiftie or can’t stand to hear Cruel Summer one more time, there’s no denying her influence. From her record-breaking tours to her engagement announcement, her presence shapes not only pop culture but the industries connected to it including weddings. In this episode, […]

If you’ve been curious about Flodesk email marketing for wedding pros but also feel overwhelmed by adding “one more thing” to your marketing stack, this episode is my best case for why it’s worth your time plus how to make it lighter, easier, and more effective than you think. I’ll share the real reason I […]

If you’re still duct-taping together your wedding business systems (or avoiding them entirely), this episode is going to be a game-changer. In this conversation with my friend Cinthia Onines of Boda Bliss, we’re talking about how the right systems—back-end workflows, client experience tools, and even contingency plans—can transform your business from chaotic to calm. 🎧 […]

We’re celebrating a big milestone on The Engage Your Brand Podcast! This episode officially kicks off our first-ever guest interview — and who better to join us than my good friend and industry powerhouse, Nina Addeo of I Do Wedding Marketing, who specializes in social media for wedding vendors. If you’ve ever struggled to feel […]

Copywriting for Wedding Pros isn’t just about filling your website with words, it’s about creating an intentional client experience that begins long before someone clicks “inquire.” In this episode of Engage Your Brand™, I sit down with my friend and collaborator Andrea Shah, a copywriter and marketing consultant for wedding creatives. Andrea has a decade […]

Pinterest for wedding vendors isn’t just “nice to have” anymore, it’s one of the most practical, sustainable ways to keep your brand discoverable, your website traffic growing, and your inquiries moving in the right direction. In this episode of Engage Your Brand, I sat down with systems + Pinterest strategist Dana Johnson to unpack how […]

Wedding planning marketing isn’t just about social media posts or networking at bridal shows. It’s about building a brand that reflects your values, attracts your ideal couples, and sustains growth—whether you’re serving one city or expanding into multiple states. In today’s episode of Engage Your Brand, I sat down with Irene Katzias of Irene & […]

If you’re building a luxury brand color palette, you’re already thinking about standing out — but the real question is: are your colors working for you, or working against you? 🎧 Listen to this episode on Spotify, Apple Podcasts, or right HERE. Why Color Strategy Matters More Than You Think Color is often underestimated in […]

If you’re a wedding professional—or a creative in any service-based industry—you’ve likely heard the buzz about SEO. But when it comes to SEO optimization for wedding pros, what does that really mean for your business? And how can it help you connect with your dream clients? At Emily Foster Creative, we believe in making SEO […]

Ever feel like your marketing pulls you in a million directions? I’ve felt it, and my friend Tayler Cusick-Hollman noticed that too. Tayler is a marketing consultant, podcast co-host, and small-business builder (three times over). AKA she’s a marketing whiz and knows exactly what to tell you when you’re freaking out about having no real […]

If you’re wondering what 3 pages your website needs to actually attract and book your dream clients, you’re in the right place. Whether you’re a wedding professional, a creative business owner, or a service provider in the events industry, your website needs to do more than look pretty. It needs to work for you—strategically, clearly, […]

Running a wedding business solo (or even with a small team) can feel like you’re juggling timelines, emails, and endless to-dos all at once. That’s exactly why I was so excited to bring Nora Sheils, co-founder of Rock Paper Coin, onto the Engage Your Brand™ podcast to talk about how her platform is transforming the […]

What if I told you that your brand goes beyond logos, colors, and typography? I find that the most successful rebrands for our clients include a holistic reinvention that covers a lot of different specialties.  I had the incredible experience of getting to work with Cinthia Onines, owner and mastermind behind Boda Bliss (previously Modern […]