If you’ve ever wondered how to get your work published as a wedding pro, you’re not alone. Many creatives see features in major publications or blogs as mysterious milestones, achievements that only “big names” or luxury brands with huge PR budgets reach. But the truth? You can learn this skill. Getting published takes strategy, not […]

If you’re still duct-taping together your wedding business systems (or avoiding them entirely), this episode is going to be a game-changer. In this conversation with my friend Cinthia Onines of Boda Bliss, we’re talking about how the right systems—back-end workflows, client experience tools, and even contingency plans—can transform your business from chaotic to calm. 🎧 […]

Copywriting for Wedding Pros isn’t just about filling your website with words, it’s about creating an intentional client experience that begins long before someone clicks “inquire.” In this episode of Engage Your Brand™, I sit down with my friend and collaborator Andrea Shah, a copywriter and marketing consultant for wedding creatives. Andrea has a decade […]

If you’re building a luxury brand color palette, you’re already thinking about standing out — but the real question is: are your colors working for you, or working against you? 🎧 Listen to this episode on Spotify, Apple Podcasts, or right HERE. Why Color Strategy Matters More Than You Think Color is often underestimated in […]

How to define your ideal client is one of the most important steps you can take as a wedding or event professional ready to grow a standout brand. It’s not just about narrowing your audience—it’s about showing up with clarity, attracting the right people, and building a business that feels as good as it looks. […]

First, what is brand strategy? There’s this really sexy word (or for some, scary) that starts with “s” called… strategy. It’s used over and over in the wedding industry, among website and brand designers, and coaches. But what the heck does strategy mean? A lot of times, people who are talking about “strategy” aren’t actually […]

There’s a little word being tossed around the design industry called “strategy”, and often heard as “brand strategy”. I’ve seen it treated in the same way as “authentic” or “balance”. You hear that your business needs it and there are lots of designers and coaches who claim that they can help you find the answers […]

Custom Branding and Templated Website Design for Darlinghurst Events We worked on this destination wedding planner branding in May 2022 during one of our 2-week branding and website intensives. Darlinghurst Events is a destination wedding planning company owned by Katie Gregory, who comes to the industry with years of experience. Katie needed a new brand […]

Stand out in a small or crowded wedding market. A marketing problem I hear regularly is that wedding vendors and photographers have trouble standing out and attracting ideal clients in a small or crowded market. The feeling can be so frustrating when you know you provide great services that your ideal client would absolutely love. […]

Branding and Website Design for a Furniture & Countertop Design Business A brand and website design that tells your business’s story is essential. When Rick from Ye Olde Finish Shoppe came to me, he wasn’t getting enough potential clients to find him through his website and his branding didn’t truly speak to his company, experience, […]