Brandee Gaar, wedding business coach, successful wedding planner, and host of The Wedding Pro CEO Podcast, was kind enough to have me on her podcast. I’ve been following Brandee since learning about her and her work through my friend Kathy from Rekindle Communications and was so excited to have the chance to sit (virtually) with Brandee and chat about branding! Brandee Gaar is known for building a successful wedding planning business in Florida and has spent the last couple of years coaching wedding professionals and creative entrepreneurs on how to grow successful businesses.

Brandee has credited part of the success of her businesses to brand strategy and brand design, and encourages the creative professionals in her coaching group to do the same.

You can listen to the full podcast episode on The Wedding Pro CEO Podcast here.

Here are some topics that we covered in our interview together:

Is it necessary to invest in a full rebrand, or can you invest in a brand refresh and still make an impact?

My experience choosing wedding vendors based on their branding and websites, as a recent bride.

How branding can help you to charge more.

Take a listen to the podcast episode. To help you figure out if investing in professional branding design is right for you, think about these questions:

1. Who is your ideal client? Are you working with your ideal client currently?
2. How would you describe your work style?
3. Are you happy with your current brand name?
4. In 5 years, what kind of clients would you like to be booked with?

Psst… we mention a FREE resource at the end of the episode to help you find your ideal client. You won’t want to miss that!

Still have questions about branding? Shoot me an email here.