If you’ve ever wondered how to make your clients feel truly seen and appreciated, holiday gifting is one of the most powerful ways to do it. In this episode of Engage Your Brand™, I sat down with my friend Whitney Zimmerman, founder of Wild Hive Studio, to talk all things client gifts, brand experience, and […]

Engagement season is almost here, and if you’re feeling that cozy, electric mix of fall energy and holiday magic, you’re not alone. This time of year is wonderful for couples, but it’s also a pivotal window for your business. I’m recording this in early October, and it’s the moment to decide what gets tightened, refreshed, […]

You’ve probably noticed a big shift in the past few years: when it comes to marketing, video is everywhere—and tools like FlexClip are making it easier than ever for wedding vendors to keep up. Engaged couples are using Instagram Reels and TikTok to search for vendors, and when they land on your website, they expect […]

Taylor Swift has officially entered her next era and whether you’re a die-hard Swiftie or can’t stand to hear Cruel Summer one more time, there’s no denying her influence. From her record-breaking tours to her engagement announcement, her presence shapes not only pop culture but the industries connected to it including weddings. In this episode, […]

When you work in the wedding industry, your brand is your first impression and a true reflection of what couples can expect from your client experience. Couples (especially Gen Z and millennials!) are looking for someone who they can trust with one of the most meaningful days of their lives. They’re not just buying a […]

If you’re still duct-taping together your wedding business systems (or avoiding them entirely), this episode is going to be a game-changer. In this conversation with my friend Cinthia Onines of Boda Bliss, we’re talking about how the right systems—back-end workflows, client experience tools, and even contingency plans—can transform your business from chaotic to calm. 🎧 […]

Wedding planning marketing isn’t just about social media posts or networking at bridal shows. It’s about building a brand that reflects your values, attracts your ideal couples, and sustains growth—whether you’re serving one city or expanding into multiple states. In today’s episode of Engage Your Brand, I sat down with Irene Katzias of Irene & […]

If you’re a wedding professional—or a creative in any service-based industry—you’ve likely heard the buzz about SEO. But when it comes to SEO optimization for wedding pros, what does that really mean for your business? And how can it help you connect with your dream clients? At Emily Foster Creative, we believe in making SEO […]

Running a wedding business solo (or even with a small team) can feel like you’re juggling timelines, emails, and endless to-dos all at once. That’s exactly why I was so excited to bring Nora Sheils, co-founder of Rock Paper Coin, onto the Engage Your Brand™ podcast to talk about how her platform is transforming the […]

Let’s talk about something that’s been on my heart lately: wedding venue marketing—and how to actually stand out when it feels like the industry is getting more saturated by the day. Whether you’re a seasoned venue owner or just getting started, the truth is… it’s a noisy space out there. More venues are popping up […]

For this blog post on two proven ways to repurpose your content, I brought in my friend, and wedding vendor marketing expert, Heidi Thompson. Hear from Heidi about repurposing your content below! Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding […]

When it comes to building a strong, timeless brand, typography is everything. If you’re still at the stage of DIYing your brand, or beginning the process to find a brand designer, don’t miss these typography tips for building a high end brand. But first, who am I to speak on typography? I’m Emily, a brand […]

Showit vs Squarespace isn’t just a tech debate, it’s a decision that impacts how easily you can update your website, how much design freedom you have, and ultimately how your clients experience your brand online. For creative business owners and wedding pros, your website isn’t just a portfolio. It’s your storefront, your booking hub, and […]

Follow these Frequently Asked Questions best practices to provide clarity to your potential clients! Instead of allowing your FAQs to collect dust, follow these FAQs page best practices for your wedding business. There’s a highly underestimated website page in the wedding industry: your Frequently Asked Questions page. When working with our clients, we make every […]

Let’s talk about what’s in & out for 2024. Something I’m always striving to do in my business is build a more sustainable life for myself and for my clients. I’ve always found more value in quality details that last a long time versus trendy details that will fade. This blog post was nearly a […]

10 details to update on your wedding business website for engagement season Out with the old, and in with the new! No matter where you’re at in your wedding business, the truth is, that there’s always room for improvement on your website, to make it more aligned with your business. I get it, working on […]

SEO for a Wedding Photographer’s website is perhaps one of the most important things your marketing needs.  SEO for wedding photographers is especially important because it helps put you on the digital map, which is where many of your ideal clients are looking. Now if you’re new to all of this, let’s start with defining […]

If you’re looking for podcasts for wedding pros, you’ve found the spot! My goal is to continuously update this resource for you to have a go-to list of episodes to binge – more than just podcast interviews with me! As a creative entrepreneur, I know how lonely business can sometimes feel! It can be easy […]

First, what is brand strategy? There’s this really sexy word (or for some, scary) that starts with “s” called… strategy. It’s used over and over in the wedding industry, among website and brand designers, and coaches. But what the heck does strategy mean? A lot of times, people who are talking about “strategy” aren’t actually […]

It’s one thing to plan a styled shoot, but it’s another to plan an intentional, strategic shoot that will bring your business a return on investment. In this blog, I put together some tips for how to plan a styled shoot with your ideal clients at the top of mind. One thing I want to […]