If you’ve ever wondered how to make your clients feel truly seen and appreciated, holiday gifting is one of the most powerful ways to do it. In this episode of Engage Your Brand™, I sat down with my friend Whitney Zimmerman, founder of Wild Hive Studio, to talk all things client gifts, brand experience, and […]

Engagement season is almost here, and if you’re feeling that cozy, electric mix of fall energy and holiday magic, you’re not alone. This time of year is wonderful for couples, but it’s also a pivotal window for your business. I’m recording this in early October, and it’s the moment to decide what gets tightened, refreshed, […]

You’ve probably noticed a big shift in the past few years: when it comes to marketing, video is everywhere—and tools like FlexClip are making it easier than ever for wedding vendors to keep up. Engaged couples are using Instagram Reels and TikTok to search for vendors, and when they land on your website, they expect […]

If you’ve ever wondered how to get your work published as a wedding pro, you’re not alone. Many creatives see features in major publications or blogs as mysterious milestones, achievements that only “big names” or luxury brands with huge PR budgets reach. But the truth? You can learn this skill. Getting published takes strategy, not […]

If you’ve been curious about Flodesk email marketing for wedding pros but also feel overwhelmed by adding “one more thing” to your marketing stack, this episode is my best case for why it’s worth your time plus how to make it lighter, easier, and more effective than you think. I’ll share the real reason I […]

We’re celebrating a big milestone on The Engage Your Brand Podcast! This episode officially kicks off our first-ever guest interview — and who better to join us than my good friend and industry powerhouse, Nina Addeo of I Do Wedding Marketing, who specializes in social media for wedding vendors. If you’ve ever struggled to feel […]

Copywriting for Wedding Pros isn’t just about filling your website with words, it’s about creating an intentional client experience that begins long before someone clicks “inquire.” In this episode of Engage Your Brand™, I sit down with my friend and collaborator Andrea Shah, a copywriter and marketing consultant for wedding creatives. Andrea has a decade […]

Pinterest for wedding vendors isn’t just “nice to have” anymore, it’s one of the most practical, sustainable ways to keep your brand discoverable, your website traffic growing, and your inquiries moving in the right direction. In this episode of Engage Your Brand, I sat down with systems + Pinterest strategist Dana Johnson to unpack how […]

Wedding planning marketing isn’t just about social media posts or networking at bridal shows. It’s about building a brand that reflects your values, attracts your ideal couples, and sustains growth—whether you’re serving one city or expanding into multiple states. In today’s episode of Engage Your Brand, I sat down with Irene Katzias of Irene & […]

Ever feel like your marketing pulls you in a million directions? I’ve felt it, and my friend Tayler Cusick-Hollman noticed that too. Tayler is a marketing consultant, podcast co-host, and small-business builder (three times over). AKA she’s a marketing whiz and knows exactly what to tell you when you’re freaking out about having no real […]

Let’s talk about something that’s been on my heart lately: wedding venue marketing—and how to actually stand out when it feels like the industry is getting more saturated by the day. Whether you’re a seasoned venue owner or just getting started, the truth is… it’s a noisy space out there. More venues are popping up […]

If you’ve ever wondered what separates a nice brand from a next-level brand, this episode (and blog) is for you. What?! The podcast?! Some big news! I’ve started a podcast and it’s called Engage Your Brand(TM). You can check out the podcast more in-depth here. My goal with this podcast was to have a place […]

For this blog post on two proven ways to repurpose your content, I brought in my friend, and wedding vendor marketing expert, Heidi Thompson. Hear from Heidi about repurposing your content below! Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding […]

Follow these Frequently Asked Questions best practices to provide clarity to your potential clients! Instead of allowing your FAQs to collect dust, follow these FAQs page best practices for your wedding business. There’s a highly underestimated website page in the wedding industry: your Frequently Asked Questions page. When working with our clients, we make every […]

If you’re looking for podcasts for wedding pros, you’ve found the spot! My goal is to continuously update this resource for you to have a go-to list of episodes to binge – more than just podcast interviews with me! As a creative entrepreneur, I know how lonely business can sometimes feel! It can be easy […]

Building an inclusive website is about so much more than copywriting and your images. At the end of the day, it comes down to building a business that is welcoming and celebratory of the LGBTQ+ community The wedding industry can be a really tough and confusing place for LGBTQ+ couples to navigate. So, it’s important […]

It’s one thing to plan a styled shoot, but it’s another to plan an intentional, strategic shoot that will bring your business a return on investment. In this blog, I put together some tips for how to plan a styled shoot with your ideal clients at the top of mind. One thing I want to […]

This Valentine’s Day, let’s spice up your wedding business’s marketing. Please note: I was recently informed that Gary Chapman, the author of The 5 Love Languages, is homophobic. I in no way endorse his views and affirm all types of love. I share the below information not to support or endorse him, but because I […]

Website Checklist for Wedding Pros and Creative Entrepreneurs If you’re a creative entrepreneur or service provider, you’ve probably already felt the necessity of having an online presence. While Instagram, Pinterest, and word of mouth are excellent ways to get business, your website could be making you money while you sleep. For real.  But what makes […]

Stand out in a small or crowded wedding market. A marketing problem I hear regularly is that wedding vendors and photographers have trouble standing out and attracting ideal clients in a small or crowded market. The feeling can be so frustrating when you know you provide great services that your ideal client would absolutely love. […]