It’s already confusing enough to know what a branding identity package includes, and it’s not common knowledge for people who aren’t brand designers to know what branding design files to expect at the end of a project.

What should my branding project deliverables include?

At Emily Foster Creative, I always recommend that business owners invest in a full branding identity project versus “just a logo”. This means paying more to ensure that your branding design is consistent across all your marketing channels. The most common branding assets that I deliver to my branding design clients are:

• Primary logo designs (this is the main logo that will be used as the face of your brand)
• Secondary logo designs
• Pattern designs
• Icons
• Color palette
• Font selections
• Style guide with instructions on how to use your brand going forward
• Social media templates
• Website design (we apply your branding to your website so that all your marketing is cohesive!)

Below are the branding design files you should ask your brand designer for:

1. PNG – best for screen formats.
2. JPG – compressed image format file
3. SVG – best for displaying high-res logos on your website
4. EPS – best for high quality print projects

You can learn more about file types from Adobe here.

Why should I ask my brand designer for these branding design files?

When you invest in a high-quality branding project, it comes with the perk of working with an expert, experienced brand designer. It also ideally comes with longevity – you should be able to use all your branding design files for years to come and for any purpose you may need them for. You can then either yourself, or with the help of a designer, apply your new branding to your website, print materials, and more.

When I work with branding design clients, I make sure to give them all these file types.

If you’re interested in starting a branding design project, reach out today!