When it comes to creating a wedding pro brand, one of the most defining decisions you’ll make is choosing your name. In Episode 32 of Engage Your Brand™, I had the joy of sitting down with Katie Sautter of KS Otter Events. Katie is not only a past client but also a friend I’ve gotten […]

Every business owner has a few rebrand stories, some inspiring, some hilarious, and others that make your stomach drop. Since Halloween season is here, it only feels right to talk about the ones that send shivers down our creative spines: the spooky rebrand stories that every business owner wants to avoid. Because let’s be honest, […]

If you’ve ever wondered how to make your clients feel truly seen and appreciated, holiday gifting is one of the most powerful ways to do it. In this episode of Engage Your Brand™, I sat down with my friend Whitney Zimmerman, founder of Wild Hive Studio, to talk all things client gifts, brand experience, and […]

Engagement season is almost here, and if you’re feeling that cozy, electric mix of fall energy and holiday magic, you’re not alone. This time of year is wonderful for couples, but it’s also a pivotal window for your business. I’m recording this in early October, and it’s the moment to decide what gets tightened, refreshed, […]

You’ve probably noticed a big shift in the past few years: when it comes to marketing, video is everywhere—and tools like FlexClip are making it easier than ever for wedding vendors to keep up. Engaged couples are using Instagram Reels and TikTok to search for vendors, and when they land on your website, they expect […]

If you’ve ever wondered how to get your work published as a wedding pro, you’re not alone. Many creatives see features in major publications or blogs as mysterious milestones, achievements that only “big names” or luxury brands with huge PR budgets reach. But the truth? You can learn this skill. Getting published takes strategy, not […]

Taylor Swift has officially entered her next era and whether you’re a die-hard Swiftie or can’t stand to hear Cruel Summer one more time, there’s no denying her influence. From her record-breaking tours to her engagement announcement, her presence shapes not only pop culture but the industries connected to it including weddings. In this episode, […]

When you work in the wedding industry, your brand is your first impression and a true reflection of what couples can expect from your client experience. Couples (especially Gen Z and millennials!) are looking for someone who they can trust with one of the most meaningful days of their lives. They’re not just buying a […]

If you’ve been curious about Flodesk email marketing for wedding pros but also feel overwhelmed by adding “one more thing” to your marketing stack, this episode is my best case for why it’s worth your time plus how to make it lighter, easier, and more effective than you think. I’ll share the real reason I […]

If you’re still duct-taping together your wedding business systems (or avoiding them entirely), this episode is going to be a game-changer. In this conversation with my friend Cinthia Onines of Boda Bliss, we’re talking about how the right systems—back-end workflows, client experience tools, and even contingency plans—can transform your business from chaotic to calm. 🎧 […]

We’re celebrating a big milestone on The Engage Your Brand Podcast! This episode officially kicks off our first-ever guest interview — and who better to join us than my good friend and industry powerhouse, Nina Addeo of I Do Wedding Marketing, who specializes in social media for wedding vendors. If you’ve ever struggled to feel […]

Copywriting for Wedding Pros isn’t just about filling your website with words, it’s about creating an intentional client experience that begins long before someone clicks “inquire.” In this episode of Engage Your Brand™, I sit down with my friend and collaborator Andrea Shah, a copywriter and marketing consultant for wedding creatives. Andrea has a decade […]

Pinterest for wedding vendors isn’t just “nice to have” anymore, it’s one of the most practical, sustainable ways to keep your brand discoverable, your website traffic growing, and your inquiries moving in the right direction. In this episode of Engage Your Brand, I sat down with systems + Pinterest strategist Dana Johnson to unpack how […]

If you’ve never taken the time to outline your client journey map, you might be missing the secret to consistently attracting and booking your dream clients. Before we dive in—let’s talk podcast. This blog is based on Episode 14 of my Engage Your Brand™ podcast, so if you’re a listener or want to hear it […]

Wedding planning marketing isn’t just about social media posts or networking at bridal shows. It’s about building a brand that reflects your values, attracts your ideal couples, and sustains growth—whether you’re serving one city or expanding into multiple states. In today’s episode of Engage Your Brand, I sat down with Irene Katzias of Irene & […]

If you’re building a luxury brand color palette, you’re already thinking about standing out — but the real question is: are your colors working for you, or working against you? 🎧 Listen to this episode on Spotify, Apple Podcasts, or right HERE. Why Color Strategy Matters More Than You Think Color is often underestimated in […]

If you’re a wedding professional—or a creative in any service-based industry—you’ve likely heard the buzz about SEO. But when it comes to SEO optimization for wedding pros, what does that really mean for your business? And how can it help you connect with your dream clients? At Emily Foster Creative, we believe in making SEO […]

Ever feel like your marketing pulls you in a million directions? I’ve felt it, and my friend Tayler Cusick-Hollman noticed that too. Tayler is a marketing consultant, podcast co-host, and small-business builder (three times over). AKA she’s a marketing whiz and knows exactly what to tell you when you’re freaking out about having no real […]

If you’re wondering what 3 pages your website needs to actually attract and book your dream clients, you’re in the right place. Whether you’re a wedding professional, a creative business owner, or a service provider in the events industry, your website needs to do more than look pretty. It needs to work for you—strategically, clearly, […]

If you’ve ever felt like your brand doesn’t fully reflect your business—or you’re gearing up for a rebrand and wondering what’s actually important—this post is for you. 🎙️ This topic comes straight from an episode of my Engage Your Brand™ podcast, where I share the seven brand assets your business needs (like, yesterday). You can […]