If you’ve ever wondered what separates a nice brand from a next-level brand, this episode (and blog) is for you.

What?! The podcast?!

Some big news! I’ve started a podcast and it’s called Engage Your Brand(TM). You can check out the podcast more in-depth here.

My goal with this podcast was to have a place for wedding pros and event pros to land where they can get both big picture and actionable branding and website advice.

On this episode of Engage Your Brand(TM), I’m diving deep into what it really means to have an elevated brand—one that’s not just pretty but built to work for you. One that helps you feel confident, attract aligned clients, and grow a sustainable, profitable business.

Because spoiler alert: your brand is so much more than a logo.

🎧 Prefer to listen instead? Catch the full podcast episode here.

What Is an Elevated Brand?

Let’s break this down simply.
An elevated brand is one that feels professional, strategic, and personal—all at once.

It’s not just good design. It’s thoughtful design rooted in strategy:

• Who your ideal client is
• What they value
• How your business solves a specific problem for them
• And how you visually and verbally communicate that consistently

An elevated brand shows up across every touchpoint: your logo, your website, your emails, your welcome guides, your social media posts—everything.

Why it’s not just about looking pretty; it’s about having an elevated brand

One of the biggest misconceptions I hear (especially in the wedding and creative space) is that your brand is just your logo, colors, and fonts. That’s a piece of it—but it’s not the whole picture.

You can have a gorgeous brand suite and still feel stuck when it comes to attracting the right clients or confidently showing up online.

An elevated brand is that next layer. It’s the clarity that helps you:

• Speak directly to your people
• Charge what you’re worth
• Show up with confidence
• And simplify your marketing

And yes, it can totally increase your revenue—up to 23%, according to Forbes.

The Three Big Wins of an Elevated Brand

Let’s talk about what actually happens when your brand is elevated and aligned:

1. You feel more confident showing up

I’ve worked with so many creatives who feel unsure about how they’re being perceived online. Maybe your business has evolved, but your visuals haven’t caught up. Or maybe you DIY’d your brand a few years ago and it just doesn’t feel like you anymore.

I’ve been there myself—I’m currently in the middle of a rebrand, and I know how tough it is to work on your own stuff. But trust me: when your brand finally feels aligned, it’s like doing a little happy dance every time you share it.

That confidence changes everything.

2. You start attracting better-fit (and higher-paying) clients

Whether or not you’re in the luxury space, your brand plays a huge role in the kind of clients you attract. Clients who are ready to invest want to see that same level of intentionality in your brand.

An elevated brand helps you consistently attract clients who:

• Trust your process
• Value your expertise
• Are excited to work with you

And it helps you charge appropriately for the experience you offer—without constantly justifying your prices.

3. You get more ROI on your marketing

When your brand is clear and strategic, your marketing becomes so much easier. You’re not reinventing the wheel every time you post. You know what you’re about, who you’re speaking to, and how you help.

That clarity builds consistency. And consistency builds trust.
Which (surprise!) leads to more inquiries, better bookings, and stronger conversions.

The marketing tasks in your business also become a lot easier. Take, for example, my client Hailey Ann Co whose website we designed in 2024. After launching, we also started designing her Instagram graphics, which helps her to show up consistently across platforms. Through the work we did on understanding her ideal clients, she also discovered how easy it is to take anecdotes from her life or ideas that come up in her head to use them as talking points to speak to those ideal clients.

So… How Do You Build an Elevated Brand?

If you’re not quite ready to hire a designer or commit to a full rebrand, here are a few small steps you can take today to start elevating your brand:

1. Choose 3–5 brand personality words

What do you want people to feel when they experience your brand? Words like elegant, warm, playful, bold, modern, luxurious—whatever feels like you. Then keep those in mind when designing, writing, or creating anything brand-related.

2. Use intentional color

Colors evoke emotions. Choose a palette that supports your brand’s vibe and speaks to your ideal client.
📥 Grab my free Brand Colors Guide to help with this!

3. Choose typography that fits your tone

Serifs tend to feel refined and classic. Sans-serifs feel clean and modern. Scripts can feel whimsical or romantic. The right typefaces say a lot—so choose intentionally.

4. Curate visuals that match your brand mood

Your photos, portfolio, and social media graphics should reflect the experience you provide. High-quality imagery is a must—especially if you want to charge premium prices.

5. Be consistent across every touchpoint

Use the same tone, visuals, and experience across your website, social, emails, proposals, and guides. Consistency builds trust—and trust builds bookings.

A quick word of encouragement for you 💛

If you’re reading this and thinking, “Yikes… I don’t know if I’m showing up as my best self right now,” that’s okay. Seriously.

This process takes time. And it’s something most of us revisit again and again as our businesses grow.

Give yourself grace. Take small steps. And know that every little bit of clarity you gain makes the next step easier.

Because here’s the truth:
✨ When your brand reflects both your strategy and your soul, it becomes magnetic. ✨

Want to listen on Spotify instead?
🎧 Tune in on Spotify

Ready to Elevate and Engage Your Brand?

If you’re ready for more clarity, confidence, and connection in your business, I’d love to help. Whether you’re dreaming of a custom brand and Showit website or just want an honest audit of where you’re at—

💌 Reach out to me here
🎨 Grab the free Brand Colors Guide

You’ve got this. And when you’re ready, I’m here to help your brand feel as elevated as the work you do.