Running a wedding business solo (or with a small team) is like juggling bouquets, timelines, and a dozen urgent emails—while wearing heels. Without a solid system, things can tumble fast. Ask us how we know! 

That’s why at Emily Foster Creative, having a solid CRM (Customer Relationship Management) system is not just a game-changer—it’s a must. With HoneyBook raising its prices (by like… a significant amount), many wedding pros are searching for a more budget-friendly, streamlined alternative. I’m so grateful to have found Rock Paper Coin, a CRM built specifically for wedding businesses. It keeps things simple, efficient, and stress-free. Let’s dive into why it might be the perfect fit for you!

What is a CRM (and Why Does It Matter)?

If you’re new to running a wedding business or aspiring to start one, you might not be entirely sure what a CRM actually does. A Customer Relationship Management system is a tool that helps you organize and streamline your business. It allows you to store client details, send contracts, process invoices, automate follow-ups, and track your communication all in one place. Instead of managing everything through endless email threads, sticky notes, or scattered spreadsheets, a CRM keeps it organized, automated, and easy to track.

For wedding professionals, this means:

• No more lost inquiries or forgotten follow-ups.
• Faster, automated responses to prospective clients inquiring on your website.
• A seamless experience for your clients, making them feel well taken care of.
• Less time spent on admin work, so you can focus on what you love—creating beautiful weddings!

Why You Need a CRM (and Why Auto-Responses Are a Must!)

Here’s a scenario you don’t want happening as a business owner: A dream couple lands on your website and fills out your inquiry form. Then… nothing. Radio silence. They don’t hear from you until you have time to respond, and by then, they’re already engaged with a different vendor.  That’s where an auto-response workflow saves the day. When someone inquires, they instantly get a personalized response from you, making them feel taken care of and excited to schedule the next step, keeping you in the running.

A CRM like Rock Paper Coin takes things even further by helping you stay organized, send contracts and invoices effortlessly, and track payments without lifting a finger. Trust me, any effort spent setting it up on the front end will be worth your time in the long run.

My Experience with Rock Paper Coin

I came across Rock Paper Coin through my membership in Emerge Event Collective, a fantastic networking group for wedding pros in the luxury space. As part of the collective, I had the opportunity to connect with Nora Sheils, one of Rock Paper Coin’s co-founders and an industry veteran. What stood out to me in our conversation was how intentional the platform is in keeping things simple and user-friendly. Unlike other CRMs that can overwhelm users with unnecessary bells and whistles, Rock Paper Coin focuses on what wedding pros actually need—without overcomplicating things.

The Benefits of Rock Paper Coin

Unlike some CRMs that feel cluttered and challenging to navigate, Rock Paper Coin is refreshingly straightforward and designed with wedding pros in mind. 

Here’s what I love about it:

• Easy Contract & Invoice Management – No more back-and-forth emails. Send contracts and invoices with a few clicks and get instant approvals. 
• Automated Payment Reminders – Never chase a payment again.
• User-Friendly Interface – Designed with wedding professionals in mind, without the clutter of unnecessary features.
• An Affordable Solution – With rising prices in the CRM space, Rock Paper Coin offers an affordable and reliable alternative.

Thinking of Trying Rock Paper Coin?

If you’re ready to commit to using Rock Paper Coin in your business, you can use my code RPCEMILY for 50% off! Just a heads-up: this is an affiliate link, so I do earn a small commission if you sign up (at no extra cost to you). But trust me, this post isn’t sponsored—I’m sharing it because I truly think it’s a game-changer for wedding pros who want a simple, stress-free CRM.

Investing in Systems Support

While Rock Paper Coin is a fantastic CRM, having the right systems is key to making the most of any platform. Hiring a systems strategist to help set up your CRM can be one of the best investments for your business. If you’re looking for expert help, Rebecca Mai (owner of Wed2You) and Cinthia Onines (owner of Boda Bliss)  are incredible at helping wedding pros run their backend systems like a well-oiled machine. Or, simply take advantage of RPC’s white glove onboarding, completely complimentary.

Your Cliffnotes

Running a wedding business is already complicated enough, so let a Customer Relationship Management system take a few things off your plate. Rock Paper Coin provides a streamlined, wedding pro-friendly solution that makes managing contracts, payments, and client communication effortless. If you’re exploring new options for a CRM, give Rock Paper Coin a try with code RPCEMILY and experience how a simpler system can transform your business!