Windermere Events and Getaways is a travel and destination wedding planning company owned by Denise Bonds. Bringing decades of wedding planning experience to her work, Denise takes the stress out of planning for her clients, helping them plan bespoke getaways.
THE PROBLEM:
When Denise came to us, she was looking to make a pivot from being a Chicago wedding planner to planning more destination weddings and romance and family travel.
OUR SOLUTION:
Bring together the purple branding from Denise's original wedding brand and a luxury but tropical feel to help reposition her as the expert for destination weddings and getaways.
We sourced tropical elements and illustrations to enhance the Windermere Events brand. By doing this, we were able to create an elevated brand within a scope that made sense for Denise's budget.
After talking through Denise's client archetype and the rest of her brand strategy, we drove her brand in a more luxury direction by combining purple branding with navy and gold tones.
"Emily truly took the time to not only understand my needs and vision but also to thoroughly research my industry and target audience. This allowed her to create a website that not only looked fantastic but also effectively catered to my specific audience. She incorporated user-friendly features and functionalities, ensuring seamless navigation and an enjoyable browsing experience for visitors."
We designed Denise's website on Showit, starting from our Pink Plumeria template. She invested in a Website in a Week, which is our signature semi-custom website. Copywriting was written by Lou Santini from Paradise Getaways.
We infused the website with tropical illustrations to add a creative and tropical feel. The purple branding was carried throughout the website as well.
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