Willrett x BonBon
Willrett x BonBon is a charming gift shop located in Downtown DeKalb, Illinois. They offer a curated selection of unique gifts, including cards, candles, toys, and more, each handpicked for quality and charm. Customers can enjoy same-day local delivery and nationwide shipping. The friendly and knowledgeable staff are available to assist with finding the perfect gift for any occasion.
logo design, custom branding and website for a gift shop and florist in Dekalb, illinois
THE PROBLEM:
When Willrett Flower Company expanded to launch Bon Bon—a gift-forward, floral boutique—they needed a brand and website that felt joyful, elevated, and entirely distinct from their legacy business. The concept was playful, but the visual direction wasn’t defined. They needed a full brand suite and site that would bring this new personality to life while still aligning with their floral roots.
OUR SOLUTION:
We created a bold, energetic logo suite, playful supporting illustrations, and a custom Showit website that brings the Bon Bon personality front and center. Through expressive typography, a unique color palette, and hand-drawn details, this logo design, custom branding and website for a gift shop and florist in DeKalb, Illinois feels like stepping into a physical storefront—colorful, thoughtful, and delightfully giftable.
Logo design and custom branding
for Willrett x BonBon
Extra brand assets:
Custom gift shop and florist logo design suite
The Bon Bon brand is layered with whimsy and charm. From hand-drawn bows and florals to bold typography pairings and classic packaging-inspired patterns, the visual system brings together boutique gifting and modern nostalgia. A soft pink, forest green, and primary-tone palette balances fun and sophistication. This branding is designed for shelf appeal, storybook signage, and standout moments—perfect for a shop that invites you to slow down, browse, and treat yourself or someone you love.
Customized Showit Website Design
Built on Showit, the website feels like an extension of the shop itself—fun, fresh, and full of personality. With clear navigation, product-forward visuals, and playful type, it guides users through gift collections, floral services, and shop updates with ease. Custom illustrations and brand patterns carry through the pages, giving every scroll a boutique feel. This custom branding and website for a gift shop and florist in DeKalb, Illinois brings story and function together to create a site that’s just as joyful as the gifts inside.
Please fill out the form below and we'll be in touch shortly.
