Ever feel like your marketing pulls you in a million directions? I’ve felt it, and my friend Tayler Cusick-Hollman noticed that too. Tayler is a marketing consultant, podcast co-host, and small-business builder (three times over). AKA she’s a marketing whiz and knows exactly what to tell you when you’re freaking out about having no real direction with your marketing. She’s so good at it that she started a software company, Enji for your wedding business, to help small businesses lock down their marketing strategies. I wanted to bring her on the blog to give you three steps to handle your business marketing.

🎧 Want to hear Tayler tell the story herself?
Listen to the full podcast episode on Spotify, Apple Podcasts, or scroll below to listen right here.

Don’t know Tayler yet? Let me introduce her!

Tayler Cusick-Hollman is a marketing consultant, copywriter genius, strategist, and one of the founders of Enji. She is a straight-shooter whose ego is way harder to bruise than her legs and arms are on a mountain-biking or skiing adventure. When she’s not sitting behind her computer you’ll find her mountain biking, skiing, rock climbing, drinking wine, cooking something from scratch, dancing to disco or debating politics with someone. (And honestly? Same – except I’ve never been skiing or mountain biking)

Hear from Tayler on marketing:

Marketing makes a lot of small business owners feel a lot of things. The thing is, those emotions usually aren’t “fun” ones. They’re more like the pressure, frustration, do-I-have-to-do-this ones. And I get it…trust me, I get it. Because as a small business owner, you probably don’t have the budget to outsource your marketing to a branding expert. But let’s be honest, a lot of the time the motivation to tackle it on your own just isn’t there. That’s where Enji for your wedding business can be a helpful tool to make things easier.

That’s a tough spot to be in.

But instead of doubting yourself, letting perfectionism get in the way of getting even basic things done, or not wanting to make the decisions (all things that bring your marketing to a screeching halt), what if some of the feelings were actually “fun”? What if you could do your own marketing in a way you didn’t despise? Because with a bit of planning and a dose of realistic expectations, you can. No, I’m not joking.

Your reality and relationship with doing your own marketing

You’re in a tough spot with your marketing more often than not. How do I know? Because (and I say all of this with love) it’s: inconsistent, generic, selling way too much, or not nearly enough. And why is that? Because you’re out there flying by the seat of your pants. You haven’t really thought about what you need to say. You just react. You haven’t made a plan. You just post when you “have time.” And you’re worried about doing the wrong things. So, you copy all the things you see other people doing because that feels safe. 

And you hate doing your marketing because of it. Which is why you’d love nothing more than to hand it off to someone else and absolve yourself of the responsibility.

But that isn’t in the cards, is it? And you’re not getting your marketing done without what feels like destroying yourself.

The piece of marketing advice you need to hear as a small business owner

Marketing is the stuff you do to make sure people know your business exists. Without it, your business is invisible.

I’ll hold to let that sink in.

Because this is exactly the reason you need to find a way out of that tough spot—even if you have to do all your own marketing. And if you’ve made it this far, I think it’s about time I start talking about the solution.

How to do your own small business marketing:

Step 1:

The path out of the marketing tough spot starts with having realistic expectations. Because right now a lot of the pressure you feel around marketing is because you’re trying to bite off more than you can chew. So, it’s time to admit to yourself what you actually have the time to do. Ask yourself how much time you actually have to work on your marketing every week, and cut out the extra stuff that doesn’t fit. 

Pro-tip: There are different times throughout the year you’ll have more time to work on your marketing and less. So when you’re setting this expectation, think about how much time you normally have to set the baseline.

Step 2:

Very much in line with step 1, the best marketing plan is one that you can actually stick to…and you don’t hate! Pick 2-3 places you’ll do your marketing (marketing channels) that are in the part of the Venn Diagram where the things you like doing overlap with the places your potential clients and customers are hanging out—that’s the sweet spot. From there it’s about deciding on the tasks you’ll do and how often. And if you want a fast way to get a marketing plan, you can use Enji’s marketing strategy generator! All you need to do is play a game of 20 questions to help the software get to know your business.

Pro-tip: There is a difference in the marketing you should focus on right after launching your new website vs. beyond that. The quick and dirty is to focus on PR and search engine optimization (SEO) before and immediately after you’ve launched. The PR efforts help you get backlinks to your website, while SEO ensures your business is easily found online.

Step 3:

At the end of the day, doing your own marketing is all about consistency—because when you are consistently showing up, your business is visible! This doesn’t mean you need to show up everywhere all the time (remember we talked about picking 2-3 places), but what it does mean is batching your work into a weekly routine vs. thinking you should work on your marketing a little bit every day. So pick the day of the week the world leaves you alone the most, block that amount of time you said you have to work on marketing, and rotate through working on those 2-3 marketing channels.

I told you it was possible! And now you know the 3 steps to take so you can do your own marketing as a small business owner.

Beyond the Basics: What Makes Enji a Lifeline for Wedding Pros

You’ve read the three steps and maybe you’re even starting to think, Okay… I might actually be able to do this. But what’s underneath those steps is a whole system built by someone who gets what it means to be a small business owner in the wedding industry.

And when Tayler Cusick-Hollman created Enji, she wasn’t just trying to build another productivity app—she was trying to give overwhelmed business owners an actual chance at showing up in their marketing without losing their minds.

A Software Built by a Marketer Who Didn’t Mean to Be One

Tayler didn’t start her career dreaming of becoming a tech founder. In fact, she went to grad school thinking she’d become a college professor. But like so many of us who ended up running businesses, she took a winding path. She left her corporate job, leaned into her strength in writing and psychology, and slowly started consulting for small business owners who needed help with “stuff.”

That “stuff” turned out to be marketing—messy, emotional, unpredictable, and yet absolutely necessary marketing. Over time, she realized every client was asking for the same thing: direction. They didn’t want fluff, they wanted help doing the right things without the overwhelm. This realization was the seed that eventually grew into Enji.

Enji Started as a Quarantine Side Project—Kind Of

Like many good pandemic-era origin stories, Enji began during COVID. Tayler’s husband, an engineer, was building software for fun in his free time. While he leaned toward property management (yawn), Tayler had something else in mind. She started connecting the dots between her clients’ constant challenges and the possibility of building something repeatable, scalable, and rooted in real strategy.

What they eventually launched was Enji: marketing software for small business owners who have to market themselves—but aren’t marketers.

It was never about making something shiny. It was always about making something that works.

The 3 Universal Marketing Pain Points Tayler Designed Around

After years of consulting and countless strategy calls, Tayler saw a pattern in what her clients needed most. Every piece of Enji is designed to tackle one of these core challenges:

1. Decision fatigue

When business owners say they don’t know where to start, they really mean: I’m already making a thousand decisions a day. I just want someone to take this off my plate. Enji gives you a clear plan, based on your answers, so you’re not guessing anymore.

2. Inconsistency

It’s not that you don’t want to show up—it’s that you don’t have time to reinvent the wheel every week. Enji helps you build a plan that fits the time you actually have, not the time you wish you had. That’s why it doesn’t push you to post every day—it helps you build a sustainable, repeatable rhythm.

3. No feedback loop

Most small business owners are posting content, sending emails, or updating websites… but never looking back to see if it worked. Enji solves that by tracking your marketing activity and performance in one place. You don’t need to build your own spreadsheet or become a data analyst—you just need to check in once a month to see what’s working.

It’s Not Just About Time—It’s About Trust

One of the deeper themes in Tayler’s conversation with Emily is that marketing isn’t just hard—it’s personal. When things aren’t working, it feels like you’re the problem. You start wondering if you’re doing it wrong, if you should’ve posted more, or if you’re just not cut out for this.

But Tayler wants wedding pros to understand: your marketing doesn’t have to be perfect. You don’t have to become an influencer or marketing guru. You just need the right tools, and a bit of structure, so you’re not flying blind every week.

Why Enji is Different From Everything Else Out There

There are a lot of platforms that claim to “help with marketing.” So what makes Enji different?

Here’s what stands out:

• You don’t need to know how to market — Enji asks you smart questions, then builds your strategy for you.
• It respects your reality — You tell it how much time you have, and it won’t ask for more than that.
• You’re not in it alone — It doesn’t just give you a plan. It helps you do it, track it, and adjust it.
• It was built with wedding pros in mind — Most marketing advice is way too general. Enji was designed by someone who understands that marketing for weddings means long lead times, emotional buyers, and high-stakes decisions.

A Word on Branding That Most People Miss

One of the most surprising parts of the podcast was Tayler talking about how hard it is to build brand recognition, especially with a name like “Enji” that already meant something else in internet culture (hello, anime fandom).

This challenge made her double down on branding from the start—building up branded keywords like “Enji marketing” and making sure that anyone searching for help with small biz strategy would find her site (not an anime character).

The takeaway? Your brand isn’t just your logo or aesthetic—it’s what people type into Google when they’re trying to find you.

You Don’t Have to Be a Data Nerd to Know What’s Working

Tayler is very honest about the fact that tracking numbers isn’t most people’s favorite part. But she also makes it easy. With Enji, everything is integrated—your posts, your emails, your website updates. When KPI Day rolls around, all your results are already pulled together. You just log in, take a look, and move forward smarter.

That kind of clarity means no more guessing, no more “maybe I should post more,” and no more burnout from trying to keep up with a strategy that isn’t working.

It’s Okay to Fail (In Fact, You Will)

One of the most refreshing messages from Tayler? You’re going to mess up—and that’s okay.

Marketing isn’t a formula. It’s a moving target. The trends shift, your audience changes, your energy fluctuates. There will be weeks where you’re on fire, and weeks where you can barely open Instagram. That’s not failure—it’s normal.

Enji is built to support the ebb and flow, not punish you for it.

What Happens When You Stop Guessing

When you’re no longer throwing spaghetti at the wall, everything changes. You:

• Start seeing patterns in your audience’s behavior
• Feel more confident showing up, even imperfectly
• Stop comparing yourself to every other vendor on Instagram
• Build real momentum, not just flashes of activity

That’s what Enji offers. Not just a plan—but peace of mind.

Just make your plan, do the plan, and your bottom line is for sure going to thank you in the future.

Need Enji for your wedding business? Learn more about the software here – I think you’re gonna love it!

🎧 Still curious?
Listen to the full podcast episode on Spotify, Apple Podcasts, or scroll down to listen right here on the blog. You’ll walk away with a whole new perspective on what it means to market your wedding business with clarity, confidence, and less chaos.