Thurman & Fig
Thurman & Fig is a high-end florist in Baltimore who challenges the status quo of floristry with unique styles.
Florist logo design suite for a florist in Baltimore
THE PROBLEM:
Thurman & Fig's old brand didn't feel aligned with their style. They felt like they looked too much like other florists in their area, and the brand didn't accurately represent the bold, edgy feel that their work can have. In addition, they wanted to attract more clients that were aligned with that style vs couples looking for the same neutral arrangements.
OUR SOLUTION:
We created a bespoke brand that felt aligned with the color and slight Mediterranean feel to Thurman & Fig's work. We incorporated details that feel unique to a florist, like a fig, daffodil, and playful lettering.
Thurman & Fig's Florist Logo Design Suite & Brand
After going through Thurman & Fig's brand strategy, we focused on combining bright Mediterranean tones with neutrals to strike the balance of bold and colorful with elegant and high end. Although Thurman & Fig's style can be colorful, bold, and playful, they still work with some couples who are seeking a more neutral approach, so the balance was important. One way that we made this brand have a bespoke feel was by bringing in custom illustrated details, like the fig tree that's part of the primary logo. Everything was hand-drawn in a sketch book and then brought into Adobe Illustrator to create a not-quite-perfect aesthetic for the design. We also worked with the typography in each logo to create a totally unique design for Thurman & Fig. By combining the custom logos with details like the icons and patterns, we gave the team a suite that they could apply to their website design and other marketing materials.
Typography selections
Color palette
All illustrations were drawn by Emily Foster Creative.
Custom branding design for Thurman & Fig
- Carly Thurman
Emily is thorough and patient and understands the importance of getting it right and making sure you are getting a product you LOVE. We launched our rebrand and it is so exciting to see the positive response.
We work in the wedding industry and a wedding guest actually walked up to me last weekend and said she loved our rebranding. I mean, does it get more gratifying than that?
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