Planned Elegance
Planned Elegance is a Maryland-based event planning company offering tailored planning, design, and floral services for weddings, corporate events, and milestone celebrations. Planned Elegance serves clients in Maryland, D.C., Virginia, and beyond. They emphasize strategic planning, guest experience, and budget-friendly solutions.
Business Strategist & Luxury Wedding Planner Branding Design and Custom Website
THE PROBLEM:
When Lisa, founder of Planned Elegance, came to us, her brand no longer reflected the caliber of weddings she was planning. As she transitioned into serving a more luxury clientele, her existing logo and website felt too casual and lacked the refined, romantic feel that aligned with her elevated services. She needed a cohesive, high-end brand presence that would resonate with discerning couples seeking timeless yet personalized celebrations.
OUR SOLUTION:
We partnered with Lisa to create a custom brand and website that felt effortlessly elegant—just like the events she plans. Through an in-depth discovery process, we uncovered her desire for a brand that exudes grace, warmth, and sophistication. The result was a visual identity and Showit website that showcase her expertise, attention to detail, and passion for curating seamless celebrations for modern couples with classic taste.
Logo design and custom branding for Planned Elegance
Custom logo design suite
Planned Elegance’s custom brand is rooted in timeless beauty with a soft, feminine edge. The logo suite features delicate serif typography with an understated floral mark that nods to the organic romance of her events. A neutral yet rich color palette—anchored in soft taupe, warm cream, and gentle green—provides a grounded elegance that feels both upscale and approachable. Supporting brand elements, including an editorial-inspired monogram and subtle botanical textures, reinforce Lisa’s refined aesthetic while offering flexibility across print and digital platforms.
Extra Brand Assets
- Lisa
“Run- don't walk- to Emily Foster Creative if you're a wedding professional working on a new website or updating your existing one.
Emily is efficient, detail-oriented, creative and fast. Her process for design and implementation is smooth and professional. She uses effective strategies for bringing your brand to life, and then creates gorgeous visuals to express it uniquely. On top of her creative talent, Emily is a pleasure to work with- she's personable, approachable, and has a gift for for listening and then translating your ideas into tangible outcomes. I can't say enough about my experience with this amazing pro!”
Customized Showit Website Design
We designed Denise's website on Showit, starting from our Pink Plumeria template. She invested in a Website in a Week, which is our signature semi-custom website. Copywriting was written by Lou Santini from Paradise Getaways.
We infused the website with tropical illustrations to add a creative and tropical feel. The purple branding was carried throughout the website as well.
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