Lace Envy Alterations
Lace Envy Alterations is a wedding dress seamstress offering personalized services to ensure every bride looks and feels confident on her wedding day. The business is led by Leslie, who brings over 25 years of sewing experience and a heartfelt commitment to making each bride’s vision a reality. Lace Envy focuses on creating a relaxed, supportive experience for brides during their wedding planning journey.
delicate princess branding design and website for a Wedding Dress Seamstress in Spokane, WA
THE PROBLEM:
Lace Envy Alterations needed a digital presence that reflected the elegance and personal care they provide in person. Their previous site didn’t communicate the emotional experience of working with them nor position them as a go‑to seamstress for brides seeking refined, custom alterations.
OUR SOLUTION:
We created a refined brand identity and a custom Showit website that felt as thoughtful and elegant as the services Lace Envy offers. The new design visually conveys romance, professionalism, and heartfelt attention to detail helping brides feel confident and inspired from the first click through to inquiry.
Brand Identity & Visual Direction
Extra brand assets:
Custom delicate princess logo design suite
Leslie’s brand leans into her core message of making brides feel beautiful and cherished. Inspired by the joy and vulnerability of wedding day fittings, we designed a color palette full of soft blush tones, timeless greens, and delicate blues—complemented by elegant, editorial typography. The balance of whimsy and sophistication brings a boutique-like quality that aligns perfectly with her hands-on experience.After talking through Denise's client archetype and the rest of her brand strategy, we drove her brand in a more luxury direction by combining purple branding with navy and gold tones.
Customized Showit Website Design
From the homepage to the contact form, every section of the website is designed to make brides feel welcome, supported, and excited about their journey with Leslie. With intentional callouts, romantic imagery, and simple navigation, it was built to evoke trust and warmth while also guiding users toward booking with ease. The color palette and typography from the brand carry through seamlessly, making every scroll feel tailored and beautiful.
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