Ivory & Tweed

Ivory & Tweed is a bridal boutique in Oklahoma known for offering a curated, elevated experience for modern brides. With a warm, welcoming team and a beautifully edited gown selection, they guide each client toward the dress that feels like the one. Their new website design reflects this balance of personal care and refined style inviting brides into a space that feels as joyful and polished as the in-person experience.

Bridal boutique website design for a bridal shop in Oklahoma

THE PROBLEM: 
Ivory & Tweed had built a strong in-store experience but needed a website that matched the elevated yet approachable energy of their brand. Their previous site lacked the softness, flow, and editorial feel that today’s brides expect, and it didn’t highlight their thoughtfully chosen gown collection or booking experience clearly.

OUR SOLUTION:
We created a fully custom Showit website that blends elegance and ease. The design invites brides into a romantic, guided experience from viewing designer collections to booking an appointment. Every detail was tailored to reflect Ivory & Tweed’s aesthetic and client journey, helping brides feel at home before they ever step through the door.

Color Palette & Design Direction

To bring the Ivory & Tweed brand to life digitally, we used a color palette of soft creams and warm neutrals tones reflecting both the boutique’s name and the intimate, elevated experience they provide. Clean serif typography paired with airy spacing and romantic details creates a feeling of calm confidence. The overall direction balances editorial beauty with clarity and heart, making it easy for brides to explore and feel connected.

Typography selections

Color palette

Custom branding design for Ivory and Tweed

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Custom Showit Website Design

Built on Showit, the Ivory & Tweed website prioritizes seamless flow and emotional connection. Hero imagery and subtle animations guide users through featured designers, real bride galleries, and appointment details. Every section from the homepage to the booking page was designed with intention: to make brides feel supported, inspired, and excited for what’s next. The result is a website that elevates Ivory & Tweed’s position in the Oklahoma bridal market while staying deeply personal.

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