Harbor View Yacht Charter offers an exclusive, luxury yachting experience aboard the Holly Ann, a stunning 64-foot Vicem yacht that captures the elegance of a bygone era. Designed for intimate gatherings of up to eight guests, Holly Ann provides a sanctuary on the water—where time slows, and every moment is curated to perfection.
THE PROBLEM:
Bob and Holly purchased a premium yacht and wanted to start yacht charters in the Long Island area. They had no online presence to match the luxury experience they were seeking to offer. Harbor View offers an exclusive yacht charter experience along the scenic waters of Long Island, but without a website, potential clients had no way to truly envision the elegance and sophistication of their services. The brand lacked a polished, high-end identity that reflected the luxury of a private charter, making it difficult to attract discerning clientele. To establish Harbor View as the go-to choice for an upscale yachting experience, they needed timeless branding and a website that exuded refined elegance and effortless luxury.
OUR SOLUTION:
A brand and website that belongs in a magazine! We created a custom brand and website that seamlessly capture the exclusivity and sophistication of Harbor View. Designed with timeless branding in mind, the new identity incorporates classic nautical elements without feeling overly themed—just refined, effortless elegance. The website was built from the ground up to provide a seamless, immersive experience, guiding potential clients through the yacht’s offerings with ease. The result? A digital presence that feels just as luxurious as the experience itself. As the owner, Holly, put it, it’s a brand that “belongs in a magazine.”
Harbor View Yacht Charters
Timeless branding and website design for a luxury New York Yacht Charter
A timeless brand that embodies luxury on the water
For Harbor View, we designed timeless branding that feels as polished and elegant as a private yacht charter should. The color palette blends deep navy with warm neutrals and soft gold accents—evoking the refined ambiance of a yacht’s interior and the endless horizon of the open sea. This balance of cool and warm tones ensures the brand feels classic yet inviting, perfectly in tune with Harbor View’s premium experience.
Typography plays a key role in establishing the brand’s high-end feel. A sophisticated serif anchors the design, providing timeless elegance, while a sleek, modern sans-serif adds a touch of contemporary refinement. This pairing captures both the legacy and luxury of private yachting, making the brand feel both established and fresh.
The logo suite was designed with versatility and sophistication in mind. The primary logo features elegant, flowing typography that nods to the smooth sailing experience Harbor View provides. A custom monogram and subtle nautical-inspired icons offer additional branding elements that can be used across print materials, embroidered onto crew uniforms, or even incorporated into the yacht’s interior styling.
Every design decision was made to create timeless branding that positions Harbor View as the premier choice for luxury yacht charters on Long Island. Now, their brand communicates the exclusivity, sophistication, and ease of the experience from the very first impression.
Typography selections
Color palette
Custom logo design suite for Harbor View Yacht Charters
Pattern designs
Icon Designs
- Holly, owner of Harbor View Yacht Charters
“It's beautiful - it seriously looks like it belongs in a magazine.”
Custom Collateral Design
For Harbor View, every touchpoint of the brand needed to reflect the elegance and exclusivity of their yacht charter experience—including their business cards. We designed a sleek, sophisticated card that embodies timeless branding with refined details and high-end finishes.
The deep navy background exudes classic nautical luxury, while crisp white typography keeps the design feeling fresh and modern. A subtle gold accent adds warmth and sophistication, mirroring the brand’s polished aesthetic. The logo is displayed with understated elegance, ensuring instant brand recognition.
To elevate the tactile experience, we envisioned premium cardstock with a soft-touch finish and gold foil detailing—bringing a sense of prestige that aligns with Harbor View’s luxury service. More than just contact information, this business card serves as a statement piece, reinforcing the level of refinement clients can expect when they step aboard.
Timeless branded website built on Showit
A custom-built website is like designing a house from the ground up—it allows us to craft an experience tailored to exactly what a business needs. For Harbor View, that meant creating a digital space that didn’t just showcase their yacht, but made visitors feel as though they were already stepping aboard.
The Showit website we designed is immersive, elegant, and effortless to navigate. Large-scale imagery captures the beauty of the yacht and the surrounding waters, allowing potential clients to envision their own experience before even reaching out. Strategic storytelling and refined copy written by Andrea Shah Copy guide visitors through the offerings, making it clear that Harbor View isn’t just a yacht rental—it’s a luxury escape.
From a functionality standpoint, the website was built with a seamless, high-end user experience in mind. Clear, easy-to-find calls to action make booking effortless, while carefully structured pages ensure that clients can explore the yacht’s features, learn about charter options, and inquire without friction. The design balances open, airy whitespace with deep navy and gold accents, mirroring the timeless branding of the business itself.
The result? A website that doesn’t just look beautiful—it works beautifully. Harbor View now has an online presence that matches the sophistication and exclusivity of their services, ensuring that potential clients see them as the premier choice for a luxury yachting experience.
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