Frost and Flourish
Frost & Flourish is a Washington DC Cake Bakery and Patisserie, owned by an Asian-American (Filipino-Thai) family. Chef Audrey specializes in creating beautiful cakes that taste as amazing as they look.
washington dc wedding cake bakery website & branding design
THE PROBLEM:
The old name "Desserts by Audrey" wasn't capturing the overall feel of Audrey's family business, as the team is made up of more than Audrey. The original branding also wasn't feeling aligned with the fun and luxe feel of their work.
OUR SOLUTION:
We did brand name research to select a name that captured the craft, high quality, and whimsical feeling of Audrey and her family's baking work. We also built a custom brand and customized a Squarespace template to bring the new, fun brand fully to life.
Logo design and custom branding
for Frost and Flourish
These additional brand assets, including a custom brand pattern and icons, were drawn by hand then digitized, creating icons like no other for Frost & Flourish.
Custom Cake Bakery and Patisserie logo design suite
After selecting the new name, Frost & Flourish, we got to work building a colorful but chic custom brand for this Washington DC wedding cake bakery. The color palette drew inspiration from posh French patisseries, colorful Asian-inspired pastries, and fun, bright birthday cakes. Audrey wanted the new brand and website to balance a mix of luxury weddings and fun birthday and celebration baked goods, so we needed to be intentional to bake playfulness into the brand, without sacrificing the high-end quality that was needed for the new brand.
- Audrey Angeles
“Emily's creative talent deserves more than 5 stars.
She always goes above and beyond and she took my business to the next level. I'm so happy with my new branding, designs and website. People have been very impressed when they see my new site! Communication with her has been very easy, she listened to my wants and needs, and has been very helpful every step of the way. If you need new branding or a new website, I highly highly recommend her and her team!”
Wedding Cake Bakery Website Design in Squarespace
Audrey's original website was built in Squarespace, and the team wanted her website to stay in Squarespace, so that she can someday add a shop easily.
When we designed the Frost & Flourish website, our goal was to create a perfect balance of colorful charm and luxurious sophistication—just like their stunning wedding cakes. Built on Squarespace, the site needed to feel both vibrant and high-end, appealing to modern couples who appreciate bold design while still craving a refined, elegant aesthetic.
From the start, we wanted the website to make a statement, because that's exactly what Frost & Flourish's work does.. Lush, mouthwatering imagery takes center stage, allowing Frost & Flourish’s exquisite cakes to shine. We paired custom typography and polished layouts with playful pops of color, ensuring the brand felt fresh and inviting while maintaining a luxe feel.
Functionality was just as important as aesthetics. We designed an intuitive user experience that makes it effortless for couples to explore the cake gallery, browse flavors, and inquire about custom designs. The site is mobile-friendly and easy to navigate, ensuring a seamless experience on any device.
To bring in an extra touch of whimsy, we incorporated delicate flourishes and subtle animations, creating a sense of movement and artistry. The rich jewel tones like the bright pink and blue, balanced with soft neutrals, further enhanced the balance between bold and refined.
In the end, this website feels as elevated and artistic as Frost & Flourish’s cakes and treats, positioning them as a top-tier wedding cake bakery in Washington, D.C. We loved creating a space that not only showcases their talent and personality but also resonates with the couples they serve.
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