THE PROBLEM:
Fleurish with Flowers had a brand that blended in to the sea of sameness that is sometimes the floristry industry. When Maria from Fleurish with Flowers first came to us, she had a clear passion for crafting breathtaking floral designs but lacked the branding and online presence to match. Without a functional website or a distinctive brand identity, she struggled to stand out in the competitive San Francisco wedding industry. Potential clients couldn’t easily find her work, and her business lacked the polished, professional feel that reflected the artistry of her floral arrangements. She needed a brand and website that would elevate her presence and communicate her bespoke approach to floral design.
OUR SOLUTION:
We created a refined, garden-inspired brand that brings Fleurish with Flowers’ artistry to life. Soft, organic elements blend with elegant typography to capture the romance and sophistication of her floral designs. Every detail of her branding reflects the care she pours into her work—just like how she treats each client as the unique couple they are. We also customized one of our Showit website templates, creating a bespoke look that not only showcases her stunning arrangements, but makes it easy for couples to inquire and connect with her seamlessly. Now, her brand and website feel as personal and elevated as the floral experiences she creates.
Extra brand assets:
We created a garden-inspired brand that feels organic, refined, and effortlessly romantic. The color palette is a delicate balance of soft, botanical greens and warm, natural neutrals—evoking the fresh beauty of lush floral arrangements.
Typography plays a key role in the brand’s elegance. A sophisticated serif adds a timeless, high-end feel, while the italicized subheadlines bring in a touch of whimsy. The custom logo suite features an intricate yet modern wordmark, complemented by delicate floral-inspired icons that subtly nod to her artistry. One of our favorite details was the scalloped border around the submark design - that was such a dream to design!
Every detail of the branding is intentional, designed to reflect the way Fleurish with Flowers approaches each couple’s floral vision—with creativity, care, and a personal touch. From the refined color story to the thoughtful logo variations, this brand is a true representation of her bespoke floral experience, allowing her to stand out in the San Francisco wedding industry with confidence and style.
“Run- don't walk- to Emily Foster Creative if you're a wedding professional working on a new website or updating your existing one.
Emily is efficient, detail-oriented, creative and fast. Her process for design and implementation is smooth and professional. She uses effective strategies for bringing your brand to life, and then creates gorgeous visuals to express it uniquely. On top of her creative talent, Emily is a pleasure to work with- she's personable, approachable, and has a gift for for listening and then translating your ideas into tangible outcomes. I can't say enough about my experience with this amazing pro!”
Fleurish with Flowers needed a website that felt as refined and effortless as her floral designs. We designed a Showit website that embodies her organic, garden-inspired aesthetic while providing a seamless user experience. Large, immersive galleries highlight her lush, romantic arrangements, allowing potential clients to envision her work in their own celebrations.
Since her floral process is fully custom—tailored to each couple’s vision—we crafted a site that reflects this same personalized approach. Thoughtful copy and intentional design elements guide visitors through her philosophy, showcasing how she collaborates closely with clients to bring their dream floral designs to life. A streamlined inquiry process makes it easy for couples to take the next step, ensuring her brand experience is just as elegant online as it is in person.
Now, Fleurish with Flowers has a brand and website that position her as a sought-after florist in San Francisco, giving her the confidence to attract dream clients and grow her business with ease.
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