Chloe Katherine Events

Chloe Katherine Events is owned by Chloe Katherine, an event planner and designer with a rich background in luxury large-scale production and events, bringing her wealth of experience and talent to the Washington, D.C. area and beyond. 

Luxury Branding Design for an East Coast Luxury Wedding Planner

THE PROBLEM: 
Chloe wanted to launch her business as a luxury wedding planner on the east coast and beyond, planning weddings starting at $120k. She needed a fresh brand and website to be able to attract her ideal clients.

OUR SOLUTION:
 We focused on building luxurious, editorial-style branding that would make her stand out as the polished expert that she is. We focused on highlighting the best of her work and wrote copywriting that is appealing to a luxury planner or couple.

Branding for Chloe Katherine Events

This brand draws inspiration from calming tones and stays in the neutral realm. We wanted to avoid overly bright colors, but also didn't want the website to feel too boring or outdated. The blues bring in a fun twist to the site while still elevating Chloe's online presence. For the logos, we needed to focus on simple and clean in order to position Chloe as a high end wedding planner serving couples and families with larger budgets. 

Luxury, classy serifs paired with a modern sans serif.

Primary Logo

Color Palette and Typography

Secondary Logo

Secondary Logo

Custom logo designs for  Chloe Katherine

Alternate Subheadlines

Subheadlines

Headlines

Body copy. Body copy. Body copy.

Typography selections

Custom Showit Website Design

We designed a Showit website for Chloe through a template customization, focusing on creating a modern and clean look. 

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