Aisle Less Traveled is a queer-owned wedding planning business based in Seattle, dedicated to creating unforgettable weddings for LGBTQ+ couples and their allies. Their approach emphasizes personalized, non-traditional celebrations that authentically reflect each couple's unique love story. The team is committed to inclusivity and has extensive experience planning LGBTQ+ weddings, ensuring a joyful and stress-free experience for all clients.
THE PROBLEM:
Aisle Less Traveled was already doing beautiful work planning and designing inclusive, joyful LGBTQ+ weddings in Seattle — but their online presence didn’t reflect the authenticity, energy, and inclusivity at their core. Their existing site lacked cohesion, personality, and design clarity, making it harder for prospective couples to immediately see the heart, values, and what makes them different. They needed a digital identity that felt as personal, bold, and welcoming as the weddings they plan.
OUR SOLUTION:
We delivered a complete custom branding and website design for an LGBTQ+ wedding planner in Seattle that honors their inclusive values and vibrant personality. With a thoughtful brand identity and a Wordpress buit website, the new site reflects their unique voice — warm, welcoming, unapologetically real — and transforms their offerings into an inviting, easily navigable digital experience. The design balances modern clean lines with subtle expressive touches, creating a space where queer couples immediately feel seen, celebrated, and excited to book.
Aisle Less Traveled’s rebrand centers on authenticity, inclusion, and celebration. The identity uses a palette, typography, and visual tone that feel fresh and welcoming, yet polished — reflecting that this is a planner who embraces LGBTQ+ couples with total respect for their stories. The design echoes a sense of joy and belonging, blending thoughtful simplicity with personality. The result is a brand that communicates: “We get you. We honor you. Your love deserves to be celebrated.”
Other Brand Assets
The new Aisle Less Traveled website is a clean, expressive, and welcoming Wordpress site built with custom branding at its core. With intuitive navigation, well‑structured pages, and design details that reflect the planner’s inclusive ethos, the site invites LGBTQ+ couples (and their allies) into a safe, stylish, and joyful space. From services and portfolio examples to storytelling and contact — it’s all laid out to make booking feel easy and inviting, while giving a glimpse of a wedding planning experience rooted in care, inclusivity, and celebration.
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