Choosing good website photography that’s both interesting and strategic can be one of the biggest challenges of building a website for a wedding or creative business owner. Here are some tips to help. Wedding vendors and ESPECIALLY photographers have the benefit of having so many photos to choose from for their websites. The wedding industry is […]

Website Design, Wedding Business Tips

August 8, 2022

How to Choose Your Website Photography

There’s a little word being tossed around the design industry called “strategy”, and often heard as “brand strategy”. I’ve seen it treated in the same way as “authentic” or “balance”. You hear that your business needs it and there are lots of designers and coaches who claim that they can help you find the answers […]

Brand Strategy, Branding

July 18, 2022

Brand Strategy and the Impact on Your Branding

Custom Branding and Templated Website Design for Darlinghurst Events We worked on this destination wedding planner branding in May 2022 during one of our 2-week branding and website intensives. Darlinghurst Events is a destination wedding planning company owned by Katie Gregory, who comes to the industry with years of experience. Katie needed a new brand […]

Brand Strategy, Branding, Website Design

July 12, 2022

Brand Strategy Identity for a Destination Wedding Planner

Bride and groom walking across field. Darlinghurst Events logo design is laid over the image.

Stand out in a small or crowded wedding market. A marketing problem I hear regularly is that wedding vendors and photographers have trouble standing out and attracting ideal clients in a small or crowded market. The feeling can be so frustrating when you know you provide great services that your ideal client would absolutely love. […]

Brand Strategy, Marketing Tips, Wedding Business Tips

April 25, 2022

Attract Ideal Clients in a Saturated Wedding Vendor Market

Emily Foster flipping through a brand strategy book

(Hint: there’s not a quick right answer) The big question I get from wedding vendors, photographers, and really, any business, is how to pick the best website platform. For service providers particularly, making a decision on a website platform can feel overwhelming. If you’re an e-commerce brand, the answer is pretty simple: Shopify. But when […]

Website Design, Wedding Business Tips

April 10, 2022

How to Choose the Best Website Platform

Branding and Website Design for a Furniture & Countertop Design Business A brand and website design that tells your business’s story is essential. When Rick from Ye Olde Finish Shoppe came to me, he wasn’t getting enough potential clients to find him through his website and his branding didn’t truly speak to his company, experience, […]

Brand Strategy, Branding, Website Design

March 29, 2022

What Goes Into a Rebrand and Website Design

This post was originally published on October 4, 2021. Your website: the most overrated and underrated part of your creative business’s marketing. To be honest, before I had a website, it was something I dreaded doing for my business. It can be a huge chore to get together all the proper messaging and imagery for […]

Website Design

March 29, 2022

5 Benefits of a Website Redesign

’Tis the season to get engaged… and to prep your wedding business for a HUGE influx of inquiries! I’m celebrating 1 year of being engaged to my fiancé this month, so we were part of that wedding rush last year. We had to find the right venue, photographer, and more before the best options were […]

Website Design, Wedding Business Tips

March 29, 2022

Your Website Checklist to Attract Clients in 2022

Hi wedding friendors! (I have to give credit to my friend Tiffany Ruiz from Starr Weddings for that term. 😊) I’m a big promoter of loving yourself no matter where you’re at in your journey, so we don’t do “new year, new you” around here. BUT, we do “new year, new brand. That is (in […]

Branding, Wedding Business Tips

March 28, 2022

7 Signs It’s Time to Invest in Branding (or a Rebrand)

There’s a common misconception that your branding is just a logo, fonts, and color palette. While a basic branding package can start there, great branding will extend to every aspect of your business. Your business should live and breathe your branding, and your clients should be able to see it with every aspect of your […]

Branding, Social Media Tips

March 28, 2022

Branding Your Social Media

Hand holding cell phone with wall art that shows an Instagram like

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