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Why the heck should you care about blogging?
It positions you as the expert
When you show up consistently with real insight and honest takes, your ideal clients see you as the go-to in your niche, not just another vendor in the mix.
It builds your SEO and GEO
Google still rewards fresh, valuable content. And AI search tools like ChatGPT and Claude? They favor unique points of view too. A well-written blog post works harder for you than almost any other piece of marketing.
It becomes future marketing content
I recommend investing in your branding before starting on your website strategy or copywriting, so by the time you've gotten to your website design, you've already established your colors, typography, and logos, at the very least. Then, it's time to think through how your visitors are navigating your website and what kind of experience you're providing design-wise.
